The Best Website Platform for Perth Businesses

In 2025, businesses across Perth are spoiled for choice when it comes to building a website. Platforms like Squarespace, Wix, Shopify, and Webflow all promise fast, simple solutions.

But despite the growing number of options, WordPress remains the most powerful and flexible platform for serious business websites.

If you’re planning to launch, redesign, or grow your business online this year, here’s why WordPress continues to lead the way — especially for Perth-based businesses.

Market Share and Flexibility Still Dominate

WordPress powers over 40% of all websites globally — from small startups to Fortune 500 companies.

It’s not just popular because it’s free.

WordPress is open-source, meaning developers worldwide continually improve it, ensuring it stays modern, secure, and feature-rich.

Unlike proprietary platforms, WordPress doesn’t lock you into limited templates or rigid structures.

WordPress powers over 40% of all websites globally

You have full control over design, functionality, and scalability.

Whether you need a simple one-page website or a large, dynamic multi-location site, WordPress gives you the freedom to build exactly what your business needs — and evolve it as you grow.

Built for SEO – Out of the Box

When it comes to ranking well on Google, WordPress offers serious advantages.

Right out of the box, WordPress is structured in a way that search engines love: clean code, mobile responsiveness, fast page speeds, and logical content hierarchies.

Plugins like Rank Math and Yoast SEO allow you to fine-tune every SEO element of your site — from meta titles to schema markup.

You can easily control your URLs, heading structures, alt text, sitemaps, and more.

By contrast, many website builders only offer surface-level SEO options, making it harder for you to optimise your site properly.

If you’re serious about visibility online, WordPress gives you the tools you need to compete.

Squarespace and Wix: Easy Starts with Serious Limitations

While Squarespace and Wix have their place — particularly for hobbyists or temporary projects — they introduce major limitations for business owners who are aiming for long-term success.

Where They Excel:

• All-in-one convenience: Hosting, templates, editing tools, and security bundled together.
• Speed to launch: You can set up a basic site quickly without technical skills.
• Visual simplicity: Easy drag-and-drop editors make design accessible to beginners.

But the Limitations Stack Up for Business Use:

• Restricted flexibility: You’re locked into predefined layouts. Complex site structures, advanced booking systems, or custom integrations are difficult — often impossible — to achieve.
• SEO roadblocks: URL structures, meta data, redirects, and schema markup are restricted or hidden behind higher-tier plans.
• Platform lock-in: If you outgrow the platform, migrating your site elsewhere often requires a full rebuild.
• Growth bottlenecks: As your needs evolve, you’ll hit frustrating ceilings with functionality, integrations, and scalability — unless you rebuild on WordPress.

Verdict:

Squarespace and Wix are fine for personal websites or simple landing pages.

But for a serious business investment — where SEO, performance, flexibility, and ownership matter — WordPress remains the smart choice.

Designed for Local Business Growth

Perth businesses face unique online challenges: balancing local SEO, serving multiple suburbs, and standing out in competitive local markets.

WordPress makes it easy to:

• Build service-area landing pages (e.g., “Electrician Subiaco” or “Web Design Fremantle”).
• Optimise each page individually for SEO performance.
• Integrate Google Maps, customer reviews, and local business schema seamlessly.
• Create complex but user-friendly navigation structures tailored to your service areas.

You’re not limited to cookie-cutter templates — WordPress adapts to your local marketing strategy, not the other way around.

Integration with the Tools You Already Use

WordPress doesn’t just create beautiful websites — it integrates with the entire digital marketing ecosystem you rely on to grow.

Need to connect your site with HubSpot, Mailchimp, Stripe, Zapier, or Google Analytics 4?

No problem.

WordPress has thousands of plugins and direct integrations that work seamlessly without hidden upgrade fees or restrictive contracts.

From email marketing to CRM automation, WordPress is the hub that ties your business tools together.

Ownership, Control, and Long-Term Value

When you build a WordPress website, you own it completely — the design, the content, the hosting, the database.

This means you’re free to:

• Back up and migrate your site whenever you want.
• Switch hosts if your needs change.
• Add custom features without third-party permission.
• Protect your site from arbitrary platform changes, closures, or price hikes.

Compare this to SaaS platforms, where you’re essentially renting your website under someone else’s terms.

With WordPress, your website becomes a true business asset — something you can grow and refine over time without restrictions.

WordPress in 2025: AI-Ready and Performance-Driven

WordPress is not standing still. In 2025, it’s more advanced than ever:

• The Gutenberg Block Editor is now polished, powerful, and highly customisable — no coding required for professional layouts.
• AI tools like AI SEO assistants, content generators, and UX personalisation plugins are integrated directly into WordPress workflows.
• Performance optimisations using WP Rocket, LiteSpeed Cache, and Cloudflare ensure fast, smooth loading experiences — vital for SEO and user engagement.

WordPress continues to evolve alongside the needs of modern businesses — it’s not just keeping up, it’s leading.