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How Web Hosting Affects Your Business

by | Aug 20, 2019

When it comes to running an online business, a lot of people hardly give web hosting the attention it deserves, only treating it as an afterthought. If this sounds like you, we’re about to show you why you’re probably making one of your worst mistakes and inhibiting optimal growth of your online business.

Here, we explain five ways in which your choice of web hosting service provider impacts the performance of your business.

 

Website Loading Speed

Numerous studies conducted on web pages loading speeds have shown that speed is directly linked to the performance of a website on aspects like visitor numbers, click-through rates, and ultimately conversions. To put this into perspective, it has been found out that a website loses up to 40 percent of would-be visitors if it loads more than 3 seconds.

So how can you speed up your site? Well, a few things come into play here including factors like image optimisation, the variety and types of fonts used, and the size of individual pages just to name a few. More importantly, your choice of web host determines how fast or slow your site loads. For example, shared hosting comes with limited resources as they are shared among many competing websites thereby making it difficult for sites hosted here to load fast. A better option would be a virtual private server which guarantees more memory, disk space, and CPU allocations for improved performance. And if you need even higher speeds and performance, hosting your site on a fully dedicated server will surely do the job.

 

Uptime and Availability

Let’s face it, no one enjoys working with an unreliable service provider or product seller, and this applies to the online business space too. One of the key measures of reliability when it comes to running an online business is the uptime (and downtime) rates.

For starters, your customers can’t trust your business if your site is down on most times. In addition, Google and other search engines frown upon websites that suffer chronic downtimes and are therefore less likely to rank them well.

When choosing a hosting provider, it’s very important that you go for a service that offers solid performance guarantees and also have in place proper mechanisms to deal with downtime issues.

For example, most reliable hosts like these ones reviewed by Hosting Foundry in this guide offer over 99.9% uptime and commit to compensate for anything lower than this, usually based on monthly averages. Additionally, the majority use the more reliable SSD drives in place of HDD drives and also fit their servers with speed enhancers such as Nginx and caching tools.

 

Customer Support

Like any other technology, your site is bound to encounter technical hitches – some brought about or emanating from issues with your host. If this happens, you need to have a provider you can trust to provide quick support and arrest the problem as fast as possible.

Nothing can be more frustrating than getting no or automated responses from your host when you need urgent help getting your site up after an unscheduled downtime. For this reason, it’s important that you’re sure about the responsiveness of a web host’s support team before engaging them for hosting services.

Are they known to respond to emails and live chats within a few minutes or hours? How many channels do they offer for customer support? Are their reps knowledgeable and helpful in tackling major technical issues?

All these are key questions you should be asking yourself if you’re to avoid disappointments due to bad experiences caused by poor support.

 

Security

The overall security of your site is the sum effort of both what you do onsite and what your web host does on its end. Sure, you could have total control over how you manage and secure your content management system but have very little to do if the security problem emanates from the hosting provider’s end.

Only work with web hosts with fully secured datacentres and servers and which also include backups in their hosting packages. Other security features to look out for are SSL certificates, two-factor authentication, and firewalls.

 

Server Location

Server location matters a lot in the overall loading speed of a website. You want to host your site on a server that’s closest to your target market to reduce the time it takes to gather data and relay it to your visitors’ devices.

Therefore, when choosing a web host, remember to check whether it has data centres spread out to your targeted users’ locations. Even better, go for providers that support Content Delivery Networks (CDNs) or even offers one as part of their plans.

What factors do you look for when choosing a web host for your online business? Have you ever given it a thought how important your host is in the success of your business? Share your feedback with us!

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