Web Design Trends
Trends in Web Design for 2015
Over the years we have seen web design trends come and go but there are a few that stand the test of time. Here are 5 current trends in web design that we believe will continue to influence websites for the following 12 months at least.
Responsive Website Design
With the rapid and continuing increase in mobile devices, the trend towards responsive website design has become an avalanche. Its now more than ever vital that your website displays correctly across all mobile devices. You cannot afford to alienate your audience and need to give them the same viewing experience on their mobile device as they have on the desktop PC.
Flat designs are a minimalistic approach to website designs that emphasises user-friendliness. This is in contrast to skeuomorphic designs, promoted by Microsoft, which emphasised the real world by using faux-realistic textures, shadows and dramatic renderings.
In a flat design, every on page element must have a function, be simple and user-friendly. It is a clean, crisp design that is concise and to the point, with the overall aim of being functional, visually appealing, but simple.
With the advent of mobile devices and small screens, clicking on call to actions, menus and other website page elements has become decidedly tricky and in many cases impossible. So over the past year or so we have seen an increase in scrolling behaviour rather than in clicking behaviour. This makes a website much easier to navigate on a small screen – a functionality that will continue for the foreseeable future.
A few years ago, we were telling people to use just one or two fonts on their website and if you wanted a different font, other than the few available - well that moved into the realms of customisation. Today however, there are hundreds, if not thousands of different fonts available for web sites (think Google Fonts) and people are becoming much more flexible with the type and the number of fonts they use on their websites.
Full Width Images
We have seen a gradual increase in full width background images over the last 12 months and don’t believe that this is going to change any time soon. These HD images are visually stunning and add an unexpected element of sophistication to many website designs, that otherwise may come across as more utilitarian.
Let’s wait and see if our predictions ring true over the next 12 months!
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