The SEO Benefits of Content Siloing
Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes.
Content silos help search engines get a ‘feel’ for your website and to understand the relevance of your website to a searchers query. The more search engines can understand your relevance and match it to a query, the higher your rankings in the serps.
The Key to Siloing Your Content
Whilst business owners understand basic SEO and the need for keywords in their content and meta tags, we see many webpages with no clear theme to their keywords, which are sprinkled arbitrarily throughout their web pages.
This is one of the main causes for low rankings – search engines cannot determine the relevance of a web page to a searchers query and simply move on. This is why some web sites with really awesome content just do not rank well.
Different Types of Silos
There are two types of silo systems: directory system silos and linking system silos.
Directory silos: Create a logical directory system, containing multiple pages based around different themes (categories), with each theme having its own set of targeted keywords. You might only need one theme for your website, but one way to decide is to check your analytics to see what themes the search engines have already identified in your website.
You need at least 100 targeted keywords for each theme composed of those you are already ranking for and those you want to rank for in the future. Then make sure that these keywords are organically included within the content of each theme.
Linking silos: Create links using keyword rich anchor text, between the pages of a theme. This will create a strong and tight theme that clearly indicates to search engines the topic of this theme, making it easier to match your content to a searcher’s query.
One important point here is that silos do not mix, so do not cross link pages between silos or themes or search engines will become confused. If you do need to link to a page in a different theme, use the ‘nofollow’ attribute to keep your silos tight and defined.
Siloing your content is a powerful form of SEO that will help to increase your rankings and beat your competition.
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