Outbound Links

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The Basics of Outbound Links

by | Aug 29, 2014

As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO.

You have most probably heard about SEO and how important it is to ranking, traffic and conversions, but maybe you believe you just don’t have the time to do it yourself or it all seems too complicated.

If this sounds like you, then it is an easy matter to ask your web design company in Perth to manage your on-page SEO for you. However, if you already know how to upload content to your WordPress website, then there are some simple on-page SEO techniques that you can perform right now to help lift your rankings.


Outbound Links

Unless you are a multi-million dollar business like Coca-Cola or Microsoft, then linking to authority sites in your field is a very simple way to increase your rankings. If you are at the top, then linking to authority sites is not an element that you tend to focus on (I don’t think Microsoft worries about this too much).

The reason that outbound links to authority sites really do work is that Google sees these links as confidence in the relevancy of your website. For example, if your run a software business and you have outbound links to Microsoft, Symantec or Adobe, then Google realises that your content is about software. Along with other factors, Google then uses this information to present your pages in the search engine results pages (serps).

On the other hand, if the majority of your outbound links go to non-authority sites and particularly those not in your field, such as the local pizza shop or your friend’s blog, then Google is not sure on the relevancy of your content.

In other words, Google likes your content to be backed up by other authority sites. As an aside, inbound links from authority sites are the like catnip to Google, so if you can achieve these you will definitely see a difference in your rankings.


How Do You Do This?

The easiest way to do this is to write a blog on your website and link out to authority sites via your posts. Simply come up with a list of topics and link to authority sites naturally within the body of your content. You don’t have to do this all the time by any means, but if you start building outbound authority links slowly, Google will be much more confident in the authority of your site and more likely to rank it higher in the serps.


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