The Web Shop Support Blog
Help on Managing & Marketing Your Website
July 15th, 2016 by Blair Thorne
A nice flashy website is nice to look at.
No doubt about it.
High definition photos draw people in, dynamic layouts are like a buffet for the eyes and a fast loading site makes wait times bearable.
This is nice and all, but when it comes down to it, you really want that investment … >>
July 6th, 2016 by Blair Thorne
There’s a secret that other businesses don’t want you to know about.
Your competition, the businesses in your industry and the bigger businesses with bigger budgets know that if you knew what they knew, well, then the playing field would get leveled.
Here’s the thing, we’re going to tell you the secret – You can … >>
June 30th, 2016 by Blair Thorne
There’s no debating it.
A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients.
However, the million dollar question remains – HOW do you get that ranking?
It’s easy, they say.
It’s not that hard, they say.
You can do it … >>
February 16th, 2016 by Blair Thorne
Your Step by Step Guide to Creating a Google Disavow File
Has your website suffered a sudden drop in Google rankings? Perhaps you have been slapped by a Google algorithm update, or received a Manual Webspam Action notification in your Google Webmaster Tools account?
Whichever it is, one of the major things you need to … >>
January 4th, 2016 by Blair Thorne
We live in a world where everything is done online. You want to shop? Go online. You want to check out reviews? Go online. Check out a website? Go online!
Everything, anything and everybody is connected on the virtual world, and now thanks to portable devices such as mobile phones, tablets and hand held devices, … >>
December 21st, 2015 by Blair Thorne
We live in an era where everything is packing its bags and shifting to the virtual world. From shopping, education and simple tasks such as reading and making notes, EVERYTHING is going online.
This shift has caused various businesses and various entities to change their business models and expand their horizons. They do this by … >>
November 25th, 2015 by Blair Thorne
For any business and organisation, reviews matter a lot for your SEO Perth campaign. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers. They can help you go from a mere three to a ten in a matter of … >>
November 7th, 2015 by Blair Thorne
Emerging web businesses and new website owners wish to get their website ranked on the top. To achieve this, they find ways to increase their appearance in the search engine results. This is what is known as Search Engine Optimisation (SEO). You really don’t need to be an SEO expert; neither do you need to … >>
June 10th, 2015 by Blair Thorne
Both online users and search engines are now into mobile. In 2014, Google predicted that mobile searches (at 85.9 billion) would topple over desktop searches (84 billion) in 2015. True enough, Google announced just recently that more people are using their mobile devices than actual computers to search for things. Though vague in confirming actual … >>
May 18th, 2015 by Blair Thorne
Redesigning a website opens new possibilities for gaining more traffic and improving credibility online. Revamping, however, is such a major move that most businesses put it off because they aren’t exactly sure if the timing is right. To help you with this major decision, we outlined here the signs your website needs a major facelift.… >>
April 15th, 2015 by Blair Thorne
About 1.4 billion—or one in every five—people in the world owns a smartphone today. They use it to access different sites, which they need for researching or buying their needs. Developing a website is only the key to reach your target audience, though, so you shouldn’t stop there. You have to make an effort to … >>
February 6th, 2015 by Blair Thorne
Our latest blog – straight from our website design studio in Perth.
Over the years we have seen web design trends come and go, but there are a few that stand the test of time. Here are 5 current trends in web design that we believe will continue to influence websites for at least the … >>
January 30th, 2015 by Blair Thorne
Our latest blog – straight from our web design studio Perth.
Unless you have been living under a rock for the past few years, you already know that social media is here to stay. The problem is that many business owners have no idea how to start and manage a social media network.
Many others … >>
January 23rd, 2015 by Blair Thorne
Our latest blog – straight from our website design studio Perth.
So you have decided on a content marketing strategy, you know your goals, your target audience and the different types of content you want to create and promote. Once you have created your content and it has been on the internet for a few … >>
January 16th, 2015 by Blair Thorne
Our latest blog – straight from our web design studio Perth.
This week we are going to talk about content marketing and how you can use this strategy to increase brand awareness and ramp up your traffic and sales.
So what is content marketing?
Content marketing is the creation and promotion of content for the … >>
September 19th, 2014 by Blair Thorne
Web designers in Perth know that one of the best techniques to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build these links.
A few years ago, you could actually pay for links to your website and because … >>
September 16th, 2014 by Blair Thorne
Web designers in Perth are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes.
Content silos help search engines get a ‘feel’ for your website and to understand … >>
September 12th, 2014 by Blair Thorne
At our web design Perth studio, we keep an eye on design trends and over the past year we have seen a move from skeuopmorphic designs to flat designs. What does this mean?
Well skeuopmorphic designs reflected the physical world and were meant to add a feeling of familiarity to a user’s online experience. Remember … >>
September 9th, 2014 by Blair Thorne
Web design Perth is hot to trot, so we want to make sure that all of our clients wring every ounce of juice out of their SEO. To this end, here is Part 2 of our SEO tips on keywords.
In the last blog we addressed 3 of the key areas on your website, where … >>
September 5th, 2014 by Blair Thorne
As web designers in Perth, we have some awesome clients, but the one thing they all want is to rank highly in the search engine results pages (serps). If you have been reading our blog, you will know that there are many different components to increasing your rankings and one essential element is on-page SEO.… >>
September 2nd, 2014 by Blair Thorne
One of the essential skills for web designers in Perth, in fact for all web designers, is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn.
There are however, some simple, but important on-page SEO techniques that any business owner, who already feels … >>
August 29th, 2014 by Blair Thorne
As web designers in Perth, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, across the board, is that they all need targeted on-page SEO.
You have most probably heard about SEO and how important it is to ranking, traffic and conversions, … >>
August 26th, 2014 by Blair Thorne
Web design Perth is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website.
Finding a website designer in Perth and launching your … >>
August 15th, 2014 by Blair Thorne
At our website design Perth studio, we have found some very interesting facts about social media, which may be of interest to social media newbies:
- 74% of people use social networking sites
- 3 billion people use LinkedIn
- 70 million people use Pinterest
- 1.4 billion people use Facebook
- 490 million people use YouTube
- On average, people
August 12th, 2014 by Blair Thorne
At our web design Perth studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date.… >>
August 5th, 2014 by Blair Thorne
At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business.
It can drive traffic to your website, increase conversions and help establish your business as an authority in your industry. Many business owners however, tend to go … >>
July 29th, 2014 by Blair Thorne
At our web design Perth studio, we are frequently asked about website conversions and what a particular client can do to increase their conversions.
Conversion rate optimisation (CRO) as it is known, is a vital element of website design – it the bread and butter of your bottom line – because without conversions your website … >>
July 22nd, 2014 by Blair Thorne
At our WordPress website design Perth studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take.
So straight to you from our Perth website design studio – we have decided … >>
July 15th, 2014 by Blair Thorne
At our responsive web design Perth studio, we find that lots of clients have some great design ideas when it comes to their new websites. Some, however still have outdated notions and need convincing that the whole idea of updating their website is to present a new image to their customers.
If you don’t have … >>
July 8th, 2014 by Blair Thorne
Welcome to this week’s blog, direct from our website design Perth studio. This week we are going to talk about updating your website and the reasons behind this decision.
So to start off, just because you have a business website, doesn’t mean that you can ignore it (if you don’t have a website read our … >>
July 1st, 2014 by Blair Thorne
If you are just starting out in a new venture or have an existing small business, you might be wondering whether it is worth investing in a website. Business owners whose products or services cannot be sold online, in particular, make the assumption that a website serves no real purpose.
At our web design Perth … >>
March 21st, 2014 by Blair Thorne
‘Clean Move’ Web Design Perth
Clean Move Web Design Perth
Visit the Website: http://www.cleanmove.com.au
Clean Move required a simple website that featured the services they offer in a very clean, clear and simple manner. It needed to display on smart phones, tablet and desktop devices with a single Content Management System for all to … >>
March 18th, 2014 by Blair Thorne
‘Aquasol Water Treatment Solutions’
Aquasol Responsive Website Design Perth
Visit the Website: http://www.aquasol.com.au
Aquasol required a mobile-friendly web design to describe the services they provide and provide in depth technical specification documents for download. They required it to be based around an easy to use Content Management systems to allow them to keep the … >>
March 13th, 2014 by Blair Thorne
Evolve Accountants Perth Web Design
Visit the Website: http://www.perthbusinessaccountant.com.au
Evolve required a website for the Accounting and Business Advisory side of their business. It need to be Search Engine friendly, mobile responsive and have a sophisticated but easy to use for non-technical staff to make updates on a regular basis. The site … >>
March 6th, 2014 by Blair Thorne
‘Len Zuks Artist’ Mobile Friendly Website
Len Zuks Web Design Perth
Vist the Website: http://www.lenzuks.com
Len required an attractive website with an artistic bent to display images of his painting and sculpture works, list his catalog of awards and keep visitors up to date with upcoming exhibitions and news. He needed a website design … >>
February 26th, 2014 by Blair Thorne
‘AusWest Migration’ Responsive Website
AusWest Migration Responsive Website Design Perth
Vist the Website: http://www.auswestmigration.com.au
The Client required a website that was very clear and simple for overseas based customers, for whom English is often a second language, to understand and be easily navigable. It was also a fundamental requirement that the site was able … >>
February 21st, 2014 by Blair Thorne
JM Cash N Gold
JM Cash N Gold – Responsive Web Design Perth
Visit the Website: http://www.jmcashngold.com.au
JM Cash N Gold required a website that could be easily updated to display the latest gold prices, describe the services they offer, encourage enquiries and new customers and keep users up to date with the latest … >>
February 20th, 2014 by Blair Thorne
Sport Fishing with Col Prince
WordPress Web Design Perth
Visit the Website: http://www.ozfishproductions.com
Col Prince travels the globe filming his Sport Fishing adventures. His shows are aired on Perth’s WTV on Channel 44 and he sells DVDs of his exploits through his website.
The Client required a new website to maximise the benefits … >>
February 13th, 2014 by Blair Thorne
Mindfulness WA Website
Mobile Responsive Website Design Perth
Vist the Website: http://www.mindfulnesswa.com.au
The Client had a pre-existing website that was several years old and was not reflecting a professional image for the business. Aesthetically and technically it was becoming very outdated and did not include the facility for the Client to update the content … >>
February 7th, 2014 by Blair Thorne
‘Born in Boots’ Country Music Radio Website
Responsive Website Design Perth
Vist the Website: http://www.borninboots.com
‘Born In Boots’ is a dedicated country music radio program broadcast on Curtin FM every Saturday afternoons and is one of the biggest programs of the musical genre in Australia.
Having had an outdated website for many years, … >>
January 29th, 2014 by Blair Thorne
Although mobile-friendly websites and apps are both accessed on mobile devices such as Smart Phones and Tablets, there are some key differences that need to be understood before you decide which will deliver the most benefits for your business.
Mobile-friendly responsive websites are similar to a regular desktop website, coded in HTML and viewable … >>
December 27th, 2013 by Blair Thorne
Since being launched in 2003 as a blog management platform, WordPress has developed into the world’s most popular content management system for every type of website imaginable.
Indeed, WordPress currently powers more than 17% of the entire web with around 60 million users worldwide. It also accounts for 43% of all websites that use … >>
December 6th, 2013 by Blair Thorne
General Email QuestionsQ. How does the process of setting up email accounts work? We set up an email account for you on your new Web Hosting account. This will take the form of something similar to email@example.com. We then supply you with all the relevant details so that you can either check your webmail by… >>
December 5th, 2013 by Blair Thorne
Many business owners charge into developing a website without any clear understanding of the goals and the best methods of achieving them. In the following paragraphs we discuss the issues that need to be considered and the techniques that need to be implemented to craft a killer website!
Step 1: Determine Your Goals
The … >>
December 3rd, 2013 by Blair Thorne
Web HostingQ. What is Web Hosting?A web hosting account, or webspace, is the server where your website files and database reside. When someone accesses your website the server sends these files to your internet browser to render as a website.Q. I already have a Web Hosting account, will you be able to use this?In most… >>
December 2nd, 2013 by Blair Thorne
Web Design ProcessQ. Will I be able to see what my site will look like before it is built?Yes. Based on our discussions regarding your requirements and design preferences, we will draw up a proposed Screen Design image file showing the layout, colour scheme and positioning of the elements etc. This will be sent to… >>
November 29th, 2013 by Blair Thorne
One of the elements of Web Design layouts that cause the most disagreement between designers and clients is the issue of white space. Good designers utilise white space in abundance, whereas website owners often feel these areas need to be filled with an additional design element or content.
In this article we will discuss the … >>
November 20th, 2013 by Blair Thorne
This video shows you how to change the ‘Page Title’ and ‘Description’ meta tags on your website for SEO purposes;
- Select your page and click ‘Edit’
- Scroll down to the Headspace plugin fields below the editing window
- Ammend the Page Title and Description fields to include your desired keywords
- Click the ‘Update’ button
November 19th, 2013 by Blair Thorne
How to Add SEO Keywords to Your ImagesOverview
The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions fields.… >>
November 15th, 2013 by Blair Thorne
How Did the Concept of Responsive Web Design Develop?
In recent years as internet connected mobile devices were becoming more and more popular, many companies tried to cater to this market by building a separate mobile optimised website. This worked by detecting the type of user device then sending them to a different URL, usually … >>
November 13th, 2013 by Blair Thorne
Focus on Your Customers’ Ability to Quickly Absorb Important Information to Maximise Conversions
As we discussed in a previous Web Design Perth Support Tutorial, the content of your website really is the most important element in generating leads and enquiries.
However, there is little point in spending time in creating top quality content and writing … >>
November 11th, 2013 by Blair Thorne
Differentiating Your Business online by Creating Compelling Website Content
In a previous article we discussed how the high visual or technical impact ‘Wow Factor’ approach to differentiating your online business is flawed.
“So how do you go about giving potential customers a reason to choose you over the competition?”
As we previously considered, … >>
November 8th, 2013 by Blair Thorne
How High Visual Impact Affects Usability in Web Design
As web design specialists, clients frequently ask us to create a site that is ‘cool’, ‘different’ or come up with something that ‘stands out from the crowd’. They mention that many other websites are boring, cookie cutter stuff without originality.
What they usually have in mind … >>
November 5th, 2013 by Blair Thorne
Understanding Search Engine Optimisation
When we speak to new clients in the early stages of a project they frequently ask something along the lines of “will my new website get me on the top of Google?“
This question belies a very limited understanding of the issues involved in SEO. For example, it is very easy … >>
November 4th, 2013 by Blair Thorne
An Overview of the Best Methods for Attracting High Quality Visitors to Your Website
It’s crucial to realise that completing the design and build of your website is only the first step to online success. ‘Build it and they will come’ died out with the dinosaurs, so you need to put into action a comprehensive … >>
October 30th, 2013 by Blair Thorne
The video tutorial above walks you through the process for adding the new page that we added in the previous videos in your website’s navigation menu.
- Go to ‘Appearance > Menus’
- Make sure the ‘Primary Navigation’ is selected
- Under the pages list on the left, check the checkbox beside the name of your new
October 29th, 2013 by Blair Thorne
This video tutorial will show you how to Reorder Pages in your WordPress dashboard.
- Under the Pages module on the left column, select ‘My Page Order’
- Click and drag the page into position
- Click the ‘Click to Order Pages’ button
October 28th, 2013 by Blair Thorne
This video tutorial will show you the simple process of adding a new page to your page list in WordPress;
- Click on Pages > Add New
- Give your page a title
- Give your page a headline and put in your content
- Under the ‘Publish’ module, click ‘Preview’
- If all is looking good, click ‘Publish’
October 25th, 2013 by Blair Thorne
This video tutorial demonstrates how to insert a YouTube video into a page in WordPress.
- On YouTube, find the video you wish to insert
- Copy the URL from the address bar
- In your Dashboard, select ‘Pages’ from the left menu
- Click ‘Edit’ on the page you want to insert the video into
- Put your
October 24th, 2013 by Blair Thorne
This video tutorial shows you how to change the text of the success message that appears above and below the contact form when a customer has successfully submitted an enquiry.
- In your admin Dashboard, select cForms from the left hand menu
- Click ‘Form Settings’
- Select the correct form from the ‘Navigate’ drop down menu
October 23rd, 2013 by Blair Thorne
In this short video tutorial we show you how to change admin email address for receiving data from your online contact form.
The steps are as follows;
- In your Dashboard, go down to cForms on the left menu
- Click ‘Form Settings’
- Select the form you wish to edit from the Navigate drop down list
October 21st, 2013 by Blair Thorne
This video tutorial shows you how to add a Select Box drop down menu field to your contact form.
This allows you to offer your visitors a predetermined set of options in response to a particular question or required information. In this simple example we add a field for users to enter their Gender, … >>
October 21st, 2013 by Blair Thorne
This tutorial takes you through the process to add new fields to your contact forms.
In the cForms plugin on the left menu of your dashboard;
- Select the form you wish to ammend
- Click the ‘Add’ button to add a new field
- Give the field a name
- Ensure the field is the correct type
October 18th, 2013 by Blair Thorne
If, for example, you wanted to link a Slideshow image that features an aspect of the services you offer to your ‘Services’ page, then this video walks you through the simple steps.
Firstly you want to visit the services page on your website and copy the URL from the address bar.
Then go to … >>
October 16th, 2013 by Blair Thorne
This video tutorial demonstrates how to add captions to slideshow images.
In the ‘Nivo Slider’ plugin, click ‘Edit’ on the name of the slider and select the small pencil symbol on the slide you want to add the caption to.
Simply type in the caption and click ‘Update’ on the pop-up window, then save … >>
October 15th, 2013 by Blair Thorne
This video demonstrates how to add images to your slideshow.
Using the Nivo Slider plugin we will select an image saved on the computer, upload it to the list of images and reorganise the sort order by clicking and dragging into position.… >>
October 14th, 2013 by Blair Thorne
This tutorials covers inserting photo galleries into page content.
Assuming a gallery has already been created, as per previous tutorials, we show you how to then place it into any page in your website using the ‘Add NextGen Gallery’ button in your page editor.… >>
October 10th, 2013 by Blair Thorne
The video above covers some of the basic options for Image Management within your photo galleries including;
- bulk edits
- single image edits
- how to hide images from your site visitors without deleting
October 10th, 2013 by Blair Thorne
This video covers the topic of changing the sort order of images in your photo galleries.
The NextGen Gallery plugin has an easy drag and drop interface for changing the order in which your images display in a gallery.
Simply single left click the image you want to move, then drag into the correct … >>
October 2nd, 2013 by Blair Thorne
This video covers the basics of adding images and caption text to an existing image gallery.… >>
October 1st, 2013 by Blair Thorne
This video covers the topic of adding buttons to your website pages via the Shortcodes function.
We cover adding a button link to your ‘Contact Us’ page, and the various style, colour and button shape options that are available.… >>
September 27th, 2013 by Blair Thorne
The video above covers how to wipe errors made in updating page content by reverting to a previous version.
At the bottom of the page editing screen you will see a list of revisions. WordPress makes it very easy for you by saving all previous versions of page content, so you don’t need to … >>
September 27th, 2013 by Blair Thorne
In this video we show you the best method of pasting Content from MS Word, or any other word processing program, into your WordPress page content.
It is best practice to remove the formatting from the Word document to keep the content styling consistent across your website pages. Simply pasting directly from Word, or … >>
September 26th, 2013 by Blair Thorne
The video below describes how to insert a link to a PDF document in the content of your website pages;… >>
September 26th, 2013 by Blair Thorne
The following video shows you how to structure paragraphs and headers in your page content for readability and Search Engine Optimisation purposes.… >>
September 18th, 2013 by Blair Thorne
The following video walks you through the simple steps for inserting links to your WordPress pages, including;
- Links to external websites
- Internal links between pages within your website
- Email links that open a users email client automatically
September 16th, 2013 by Blair Thorne
The following video demonstrates the different methods for inserting images into your WordPress website;… >>
September 16th, 2013 by Blair Thorne
Logging in to your new WordPress Content Management System admin dashboard is a very simple process, simply follow the steps below;
STEP 1: Open Your Web Browser
On your computer open your Web Browser software, such as Internet Explorer, Google Chrome, Safari, Opera or Firefox.
We recommend using Firefox which is a far… >>
August 9th, 2013 by Blair Thorne
Here’s a short video showing you the basics of editing page text with WordPress;… >>