The Web Shop Support Blog
Help on Managing & Marketing Your Website
We have put together the following articles to help guide you through the various aspects of managing your WordPress website content and the many other challenges you face in terms of driving traffic to your site and converting your visitors into paying customers. We hope you find this information very useful!
The Latest Google Algorithm Update
Any changes in the Google algorithm is an important issue for content creators and website managers who use Search Engine Optimisation (SEO) for their content creation…
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Top 5 Modern Web Design Tips For Financial Service Websites
So you want to design your financial services website but you do not know where to start? It is very important to think from the perspective of a buyer when designing a website and to include all elements they would like to see on it…
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Beauty Is Skin Deep: Paying Attention to the Aesthetics of Your Website
Granted, a great website goes beyond simply using the right colours or perfectly complementary fonts, but there are times when the aesthetics of your website matter more than anything else…
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3 Different Platforms for Start-Ups to Create Their Own Website
There are many ways to build a website; here, I’d like to spend a few minutes sharing three of the most popular methods that allow you to do so…
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5 WordPress SEO Tips
WordPress is one of the most popular content management systems on the internet today. It powers in excess of 19 million websites and accounts for a large percentage of the biggest websites on the net…
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How Mobile First Indexing Can Help Your Online Success
Two years ago, Google publicly leaked their intent to affect a change in the function of its indexing system. The plan detailed how its algorithm would shift to a mobile version of a website to…
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The Place of User Experience in SEO
Every website owner knows how important SEO is in how well their website ranks for organic search. It goes beyond just getting a domain name, installing virtual machines and putting up unique content…
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Is Your Content Crippling Your SEO Efforts?
Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily…
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Using Your Website as a Client Acquisition Tool
Do you know that you have a client acquisition tool right at your fingertips? It’s perhaps one of THE most powerful tools at your disposal in your marketing arsenal…
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Reviews – The Secret Weapon For The Small Business Owner
When you think of your own buying habits, what immediately comes to mind? Do you purchase the most expensive option because you “get what you pay for” or do you go the economic route?..
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The Power Of Local SEO
Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?
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Is Your Website Working For You Or Against You?
A nice flashy website is nice to look at. No doubt about it. High definition photos draw people in, dynamic layouts are like a buffet for the eyes and a fast loading site makes wait times bearable…
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Leveling The Playing Field For Your Small Business
There’s a secret that other businesses don’t want you to know about. Your competition, the businesses in your industry and the bigger businesses with bigger budgets know that if you knew what they knew, well, then the playing field would get leveled…
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Should I Do SEO Myself?
There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients…
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How to Detox Your Backlink Profile Using the Google Disavow Tool
Has your website suffered a sudden drop in Google rankings? Perhaps you have been slapped by a Google algorithm update, or received a Manual Webspam Action notification in your Google Webmaster Tools account?..
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Responsive Web Design v Mobile Websites
We live in a world where everything is done online. You want to shop? Go online. You want to check out reviews? Go online. Check out a website? Go online!..
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5 Killer Tips for Better Web Design
We live in an era where everything is packing its bags and shifting to the virtual world. From shopping, education and simple tasks such as reading and making notes, EVERYTHING is going online…
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The Importance of Customer Reviews for SEO
For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers…
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6 Essential SEO Tips to Improve Your Website Traffic
Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results…
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Go Responsive or Go Home!
Both online users and search engines are now into mobile. In 2014, Google predicted that mobile searches (at 85.9 billion) would topple over desktop searches (84 billion) in 2015. True enough, Google announced just recently that more people are using their mobile devices than actual computers to search for things…
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3 Signs Your Website Needs a Major Facelift
Redesigning a website opens new possibilities for gaining more traffic and improving credibility online. Revamping, however, is such a major move that most businesses put it off because they aren’t exactly sure if the timing is right…
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Why Your Website Should Be Responsive
About 1.4 billion—or one in every five—people in the world owns a smartphone today. They use it to access different sites, which they need for researching or buying their needs. Developing a website is only the first step in reaching your target audience though, so you shouldn’t stop there…
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Trends in Web Design for 2015
Over the years we have seen web design trends come and go but there are a few that stand the test of time. Here are 5 current trends in web design that we believe will continue to influence websites for the following 12 months at least…
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Social Media Management Tools
Unless you have been living under a rock for the last few years, you already know that social media is here to stay. The problem is that many business owners have no idea how to start and manage a social media network…
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Tools for Measuring the Results of Your Marketing Strategy
So you have decided on a content marketing strategy, you know your goals, your target audience and the different types of content you want to create and promote. Once you have created your content and it has been on the internet for a few weeks, the next step is to determine whether your plan has worked…
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Your Cheat Sheet to a Fool Proof Content Marketing Strategy
This week we are going to talk about content marketing and how you can use this strategy to increase brand awareness and ramp up your traffic and sales…
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The Skinny on Link Building
Search Engine Optimisation experts know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them…
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The SEO Benefits of Content Siloing
Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes…
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Flat v Skeuomorphic Web Design
At our web design studio, we keep abreast of the latest design trends and over the past year we have seen a move from skeuopmorphic to flat designs. What does this mean?..
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SEO Tips on Keywords Part 2
We want to make sure that all of our clients wring every ounce of juice out of their SEO. To this end, here is Part 2 of our SEO tips on keywords…
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SEO Tips on Keywords Part 1
As web designers, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps)…
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The Essentials of Internal Links
One of the essential skills for web designers is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn…
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The Basics of Outbound Links
As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO…
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A Quick Look at Permalinks
Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website…
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3 Benefits of Social Media Networking
At our website design studio, we have found some very interesting facts about social media, which should be of interest to social media beginners…
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10 SEO Tips You Can Implement Today
At our web design studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date…
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7 Steps to a Stress Free Blog
At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business…
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5 Tips to Increase Website Conversions
At our web design studio, we are frequently asked about website conversions and what a client can do to increase their conversions…
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How to Boost Your Online Presence
At our website design studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take…
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Common Web Design Mistakes to Avoid
At our design studio, we find that some clients have great design ideas when it comes to their new website. Some, however still have outdated notions and need convincing that the whole idea of updating their website is to present a new image to their customers…
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7 Reasons to Update Your Website
Welcome to this week’s blog, direct from our website design studio in Perth. This week we are going to talk about updating your website and the reasons behind this decision…
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5 Reasons Your Business Needs a Website
If you are just starting out in a new venture or have an existing small business, you might be wondering whether it is worth investing in a website. Business owners whose products or services cannot be sold online, in particular, make the assumption that a website serves no real purpose…
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Advantages of Mobile Responsive Website Design vs Apps
Although mobile-friendly websites and apps are both accessed on mobile devices such as Smart Phones and Tablets, there are some key differences that need to be understood before you decide which will deliver the most benefits for your business…
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8 Benefits of Choosing WordPress for Your Website CMS
Since being launched in 2003 as a blog management platform, WordPress has developed into the world’s most popular content management system for every type of website imaginable…
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FAQs – Email Accounts
We set up an email account for you on your new Web Hosting account. This will take the form of something similar to info@yourdomain.com.au. We then supply you with all the relevant details so that you can either check your Webmail by logging in through any internet connected computer with a web browser…
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7 Steps to Highly Effective Web Design
Many business owners charge into developing a website without any clear understanding of the goals and the best methods of achieving them. In the following paragraphs we discuss the issues that need to be considered and the techniques that need to be implemented to craft a killer website!..
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FAQs – Web Hosting & Domain Names
Frequently asked questions on issue regarding web hosting and domain names, including costs, renewal periods and details that you need to supply…
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FAQs – Web Design Process
Frequently asked questions regarding our web design process, including turnaround time frames, costs and information that we will require from you…
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The Importance of White Space in Web Design
One of the elements of Web Design layouts that cause the most disagreement between designers and clients is the issue of white space. Good designers utilise white space in abundance, whereas website owners often feel these areas need to be filled with an additional design element or content…
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Restoring an Inactive Sidebar Content Box Widget
This tutorial demonstrates how to restore an inactive sidebar item. The process for making a sidebar content box item inactive was described in a previous tutorial…
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Removing a Sidebar Content Box Widget
This tutorial demonstrates how to deactivate a Sidebar content, without deleting it entirely from your WordPress Dashboard…
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Changing Page Title & Description Meta Tags for SEO
This video demonstrates how to change the ‘Page Title’ and ‘Description’ meta tags on your website for Search Engine Optimisation purposes…
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Optimising Images for SEO Keywords
The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions fields…
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Responsive Web Design Explained
In recent years, as internet connected mobile devices were becoming more and more popular, many companies tried to cater to this market by building a separate mobile optimised website. This worked by first detecting the type of user device then sending them to a different URL, usually a separate subdomain in the case of mobile devices…
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6 Elements of Web Content Design that Increase Readability
As we discussed in a previous Web Design Support Tutorial, the content of your website really is the most important element in generating leads and enquiries…
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How to Differentiate Your Business Online
In a previous article we discussed how the high visual impact ‘Wow Factor’ approach to differentiating your online business is flawed…
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‘WOW Factor’ Versus Usability in Web Design
As web design specialists, clients frequently ask us to create a site that is ‘cool’, ‘different’ or come up with something that ‘stands out from the crowd’. They mention that many other websites are boring, cookie cutter stuff without originality…
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The Fundamentals of Search Engine Optimisation (SEO)
Understanding the fundamentals of Search Engine Optimisation, including keyword research, on-page & off-page SEO & link building, plus more…
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How to Drive Targeted Traffic to Your Website
It’s crucial to realise that completing the design and build of your website is only the first step to online success. ‘Build it and they will come’ died out with the dinosaurs, so you need to put a comprehensive online marketing plan into action to attract high quality visitors…
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Managing WordPress Navigation Menus
This tutorial demonstrates the basic options for managing the pages, sub-item drop downs, page order and button label text of the main navigation menu on your website…
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Adding New Pages to Your Navigation Menu
The video tutorial demonstrates the process for adding the new page that we added in the previous videos into your website’s navigation menu…
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Reorder Pages in the WordPress Pages List
This video tutorial demonstrates how to Reorder Pages in your WordPress dashboard…
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How to Add a New Page to Your Website
This video tutorial demonstrates the simple process of adding a new page to your page list in WordPress…
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Inserting YouTube Videos into Pages with WordPress
This video tutorial demonstrates how to insert a YouTube video into a page in WordPress…
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Changing Contact Form Success Messages
This video tutorial demonstrates how to change the text of ‘success’ messages that appear above and below the contact form when a customer has successfully submitted an enquiry…
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Changing the Admin Email Address for Contact Form Data
In this short video tutorial we demonstrate how to change admin email address for receiving data from your online contact form…
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Adding a Select Box Contact Form Field
This video tutorial demonstrates how to add a Select Box drop down menu field to your contact form…
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How to Add New Fields to Your Contact Form
This tutorial demonstrates the process for adding new fields to your contact forms…
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How to Add Internal Links to Slideshow Slides
If, for example, you wanted to link a Slideshow image that features an aspect of the services you offer to the relevant ‘Services’ page, then this video walks you through the simple steps…
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Adding Captions to Slideshow Slides
This video tutorial demonstrates how to add captions to slideshow images…
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How to Add Images to Your Slideshow
This video demonstrates how to add images to your slideshow…
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Inserting Photo Galleries into Pages
This tutorials demonstrates how to insert photo galleries into page content…
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General Gallery Image Management Options
The video demonstrates some of the basic options for Image Management within your photo galleries including…
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Changing the Sort Order of Images in Galleries
This video demonstrates how to change the sort order of images in your photo galleries…
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Adding Images to Your Photo Gallery
This video shows you the basics of adding images and captions to an existing image gallery…
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Adding Buttons to Pages
This video tutorial covers the topic of adding buttons to your website pages via the Shortcodes function.
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Restoring Previous Versions of a Page
The video below demonstrates how to reverse errors made during updating page content by reverting to a previous version.
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Pasting Content from MS Word
In this video we demonstrate the best method of pasting Content from MS Word, or any other word processing software, into your WordPress page and post content. It’s best practice to first remove the formatting from the Word document to keep the content styling consistent across your website pages…
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Inserting PDF Documents
The video below demonstrates how to insert a link to a PDF document in the content of your website pages…
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Paragraphs & Headers Formatting
The following video demonstrates how to structure paragraphs and headers in your page & post content for readability and Search Engine Optimisation purposes…
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Inserting Links – Internal, External & Email
The following video talks you through the simple steps for inserting links to your WordPress pages and posts, including…
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Inserting Images into Pages
The following video demonstrates the different methods for inserting images into the content of you WordPress pages and posts…
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How to Log in to Your WordPress Admin
Logging in to your new WordPress Content Management System admin dashboard is a very simple process, simply follow the steps below…
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Editing Page Text with WordPress
Here’s a short video showing you the basics of editing page text with WordPress…
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