The Web Shop Support Blog

Help on Managing & Marketing Your Website

We have put together the following articles to help guide you through the various aspects of managing your WordPress website content and the many other challenges you face in terms of driving traffic to your site and converting your visitors into paying customers. We hope you find this information very useful!

Is Your Content Crippling Your SEO Efforts?

Is Your Content Crippling Your SEO Efforts?

Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily. Throw in some backlinks with the same types of anchor...

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Using Your Website as a Client Acquisition Tool

Using Your Website as a Client Acquisition Tool

Do you know that you have a client acquisition tool right at your fingertips? It’s perhaps one of THE most powerful tools at your disposal in your marketing arsenal. In fact, if it is used properly, you could be loading up your client pipeline with an endless amount...

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Reviews – The Secret Weapon For The Small Business Owner

When you think of your own buying habits, what immediately comes to mind? Do you purchase the most expensive option because you “get what you pay for” or do you go the economic route? Do you buy based on name brand alone or are there any other factors that come into...

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The Power Of Local SEO

Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines? You may have heard this all before, and you might have an argument when you say...

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Is Your Website Working For You Or Against You?

 A nice flashy website is nice to look at.No doubt about it.High definition photos draw people in, dynamic layouts are like a buffet for the eyes and a fast loading site makes wait times bearable.This is nice and all, but when it comes down to it, you really want...

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Leveling The Playing Field For Your Small Business

There’s a secret that other businesses don’t want you to know about.Your competition, the businesses in your industry and the bigger businesses with bigger budgets know that if you knew what they knew, well, then the playing field would get leveled.Here’s the thing,...

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Should I Do SEO Myself?

There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients. However, the million dollar question remains – HOW do you get that ranking? It’s easy, they say. It’s...

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Responsive Web Design v Mobile Websites

We live in a world where everything is done online. You want to shop? Go online. You want to check out reviews? Go online. Check out a website? Go online! Everything, anything and everybody is connected in the virtual world, and now thanks to portable devices such as...

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5 Killer Tips for Better Web Design

We live in an era where everything is packing its bags and shifting to the virtual world. From shopping, education and simple tasks such as reading and making notes, EVERYTHING is going online.  This shift has caused various businesses and various entities to...

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The Importance of Customer Reviews for SEO

For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers. They can help you go from a mere three to a ten in a matter of a few...

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6 Essential SEO Tips to Improve Your Website Traffic

Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results. This is what is known as Search Engine Optimisation (SEO). You really don’t...

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Go Responsive or Go Home!

Both online users and search engines are now into mobile. In 2014, Google predicted that mobile searches (at 85.9 billion) would topple over desktop searches (84 billion) in 2015. True enough, Google announced just recently that more people are using their mobile...

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3 Signs Your Website Needs a Major Facelift

Redesigning a website opens new possibilities for gaining more traffic and improving credibility online. Revamping, however, is such a major move that most businesses put it off because they aren’t exactly sure if the timing is right. To help you with this major...

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Why Your Website Should Be Responsive

About 1.4 billion—or one in every five—people in the world owns a smartphone today. They use it to access different sites, which they need for researching or buying their needs. Developing a website is only the first step in reaching your target audience though, so...

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Trends in Web Design for 2015

Our latest blog – straight from our website design studio in Perth. Over the years we have seen web design trends come and go but there are a few that stand the test of time. Here are 5 current trends in web design that we believe will continue to influence websites...

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Social Media Management Tools

Our latest blog – straight from our web design studio in Perth. Unless you have been living under a rock for the last few years, you already know that social media is here to stay. The problem is that many business owners have no idea how to start and manage a social...

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Tools for Measuring the Results of Your Marketing Strategy

Our latest blog – straight from our website design studio Perth. So you have decided on a content marketing strategy, you know your goals, your target audience and the different types of content you want to create and promote. Once you have created your content and it...

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Your Cheat Sheet to a Fool Proof Content Marketing Strategy

Our latest blog – straight from our web design studio Perth. This week we are going to talk about content marketing and how you can use this strategy to increase brand awareness and ramp up your traffic and sales. So what is content marketing? Content marketing is the...

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The Skinny on Link Building

Web designers in Perth know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them. A few years ago, you could just pay for links to your website and because...

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The SEO Benefits of Content Siloing

Web designers in Perth are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes....

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Flat v Skeuomorphic Web Design Perth

At our web design Perth studio, we keep abreast of the latest design trends and over the past year we have seen a move from skeuopmorphic to flat designs. What does this mean? Well skeuopmorphic designs reflected the physical world and were meant to add a feeling of...

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SEO Tips on Keywords Part 2

We want to make sure that all of our clients wring every ounce of juice out of their SEO.  To this end, here is Part 2 of our SEO tips on keywords. In the last article we addressed 3 of the key areas on your website where keywords help rankings – the Title Tag, Meta...

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SEO Tips on Keywords Part 1

As web designers in Perth, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps). If you have been reading our blog, you will know that there are many different components to increasing your rankings...

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The Essentials of Internal Links

One of the essential skills for web designers in Perth, in fact for all web designers, is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn. There are however, some simple, yet important...

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The Basics of Outbound Links

As web designers in Perth, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO. You have most probably heard about SEO and how important it is to ranking,...

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A Quick Look at Permalinks

Web design Perth is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website. Finding a...

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3 Benefits of Social Media Networking

At our website design Perth studio, we have found some very interesting facts about social media, which should be of interest to social media beginners: 74% of people use social networking sites 3 billion people use LinkedIn 70 million people use Pinterest 1.4 billion...

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10 SEO Tips You Can Implement Today

At our web design Perth studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be...

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7 Steps to a Stress Free Blog

At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business.It can drive traffic to your website, increase conversions and help establish your business as an authority in your...

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5 Tips to Increase Website Conversions

At our web design Perth studio, we are frequently asked about website conversions and what a client can do to increase their conversions. Conversion rate optimisation (CRO) as it is known, is a vital element of website design – it the bread and butter of your bottom...

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How to Boost Your Online Presence

At our WordPress website design Perth studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take. So straight to you from our Perth...

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Common Web Design Mistakes to Avoid

At our responsive web design Perth studio, we find that some clients have great design ideas when it comes to their new website. Some, however still have outdated notions and need convincing that the whole idea of updating their website is to present a new image to...

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7 Reasons to Update Your Website

Welcome to this week’s blog, direct from our website design Perth studio. This week we are going to talk about updating your website and the reasons behind this decision. So to start off, just because you have a business website, doesn't mean that you can ignore it...

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5 Reasons Your Business Need a Website

If you are just starting out in a new venture or have an existing small business, you might be wondering whether it is worth investing in a website. Business owners whose products or services cannot be sold online, in particular, make the assumption that a website...

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Web Design Perth Showcase 9

Clean Move Web Design Perth Visit the Website: http://www.cleanmove.com.au Brief Clean Move required a simple website that features the services they offer in a very clean, clear and simple manner. It needed to display on smart phones, tablet and desktop devices with...

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Website Design Perth Showcase 8

Aquasol Water Treatment Solutions Visit the Website: http://www.aquasol.com.au Brief Aquasol required a mobile-ready website to describe the services they provide and provide in depth technical specification documents for download. They required it to be based around...

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Web Design Perth Showcase 7

'Evolve Accountants' Visit the Website: http://www.perthbusinessaccountant.com.au Brief Evolve required a website for the Accounting and Business Advisory side of their business. It needed to be Search Engine friendly, mobile responsive and be easy to use for...

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Web Design Perth Showcase 6

'Len Zuks Artist' Mobile Friendly WebsiteVist the Website: http://www.lenzuks.comBriefLen required an attractive website with an artistic bent to display images of his painting and sculpture works, list his catalog of awards and keep visitors up to date with upcoming...

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Website Design Perth Showcase 5

'AusWest Migration' Mobile-Ready Website Vist the Website: http://www.auswestmigration.com.au Brief The Client required a website that was very clear and simple for overseas based customers, for whom English is often a second language, to understand and be easily...

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Web Design Perth Showcase 4

JM Cash N Gold Visit the Website: http://www.jmcashngold.com.au Brief JM Cash N Gold required a website that could be easily updated to display the latest gold prices, describe the services they offer, encourage enquiries from new customers and keep users up to date...

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Web Design Perth Showcase 3

Sport Fishing with Col Prince Visit the Website: http://www.ozfishproductions.com Overview Col Prince travels the globe filming his Sport Fishing adventures. His shows are aired on Perth's WTV on Channel 44 and he sells DVDs of his exploits through his website. Brief...

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Website Design Perth Showcase 2

Mindfulness WA Website Vist the Website: http://www.mindfulnesswa.com.au Brief The Client had an existing website that was several years old and was not reflecting a professional image for the business. Aesthetically and technically it was becoming very outdated and...

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Website Design Perth Showcase

'Born in Boots' Country Music Radio Website   Vist the Website: http://www.borninboots.com Overview 'Born In Boots' is a dedicated country music radio program broadcast on Curtin FM every Saturday afternoon and is one of the biggest country music radio shows in...

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8 Benefits of Choosing WordPress for Your Website CMS

Introduction Since being launched in 2003 as a blog management platform, WordPress has developed into the world's most popular content management system for every type of website imaginable. Indeed, WordPress currently powers more than 17% of the entire web with...

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FAQs – Email Accounts

General Email Questions[su_spoiler title="Q. How does the process of setting up email accounts work? " open="0" style="1"]We set up an email account for you on your new Web Hosting account. This will take the form of something similar to info@yourdomain.com.au. We...

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7 Steps to Highly Effective Web Design Perth

IntroductionMany business owners charge into developing a website without any clear understanding of the goals and the best methods of achieving them. In the following paragraphs we discuss the issues that need to be considered and the techniques that need to be...

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FAQs – Web Hosting & Domain Names

Web Hosting [su_spoiler title="Q. What is Web Hosting?" open="0" style="1"]A web hosting account, or webspace, is the server where your website files and database are stored. When someone accesses your website the server sends these files to your internet browser to...

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FAQs – Web Design Perth Process

Web Design Process [su_spoiler title="Q. Will I be able to see what my site will look like before it is built?" open="0" style="1"]Yes. Based on our discussions regarding your requirements and design preferences, we will draw up a proposed Screen Design image file...

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The Importance of White Space in Web Design Perth

One of the elements of Web Design layouts that cause the most disagreement between designers and clients is the issue of white space. Good designers utilise white space in abundance, whereas website owners often feel these areas need to be filled with an additional...

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Restoring an Inactive Sidebar Content Box Widget

[su_youtube url="https://www.youtube.com/watch?v=QABKuYgnkbc" width="600" height="400" responsive="yes" autoplay="no"] Overview This tutorial demonstrates how to restore an inactive sidebar item. (The process for making a sidebar content box item inactive was...

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Removing a Sidebar Content Box Widget

[su_youtube url="https://www.youtube.com/watch?v=H66CNzI1KKc"] Overview This tutorial demonstrates how to deactivate a Sidebar content, without deleting it entirely from your WordPress Dashboard. In you Dashboard, navigate to Appearance > Widgets On the right hand...

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Changing Page Title & Description Meta Tags for SEO

[su_youtube url="https://www.youtube.com/watch?v=5QiiYwFURA4"] Overview This video demonstrates how to change the 'Page Title' and 'Description' meta tags on your website for Search Engine Optimisation purposes; Select your page and click 'Edit' Scroll down to the...

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Optimising Images for SEO keywords

How to Add SEO Keywords to Your Images [su_youtube url="https://www.youtube.com/watch?v=64jUNhR6sE8"] Overview The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions...

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Responsive Web Design Perth Explained

How Did the Concept of Responsive Web Design Develop? In recent years, as internet connected mobile devices were becoming more and more popular, many companies tried to cater to this market by building a separate mobile optimised website. This worked by first...

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How to Differentiate Your Business Online

Differentiating Your Business Online by Creating Compelling Website Content In a previous article we discussed how the high visual impact 'Wow Factor' approach to differentiating your online business is flawed.   "So how do you go about giving potential customers...

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‘WOW Factor’ Versus Usability in Perth Web Design

How High Visual Impact Affects Usability in Web Design As web design specialists, clients frequently ask us to create a site that is 'cool', 'different' or come up with something that 'stands out from the crowd'. They mention that many other websites are boring,...

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The Fundamentals of Search Engine Optimisation (SEO)

Understanding Search Engine Optimisation When we speak to new clients in the early stages of a project, they frequently ask something along the lines of "will my new website get me on the top of Google?" This question belies a very limited understanding of the issues...

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How to Drive Targeted Traffic to Your Website

An Overview of the Best Methods for Attracting High Quality Visitors to Your Website It's crucial to realise that completing the design and build of your website is only the first step to online success. 'Build it and they will come' died out with the dinosaurs, so...

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Managing Navigation Menus

[su_youtube url="https://www.youtube.com/watch?v=X0_eyjQj52c"] Overview This tutorial demonstrates the basic options for managing the pages, sub-item drop downs, page order and button label text of the main navigation menu on your website.

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Adding New Pages to Your Navigation Menu

[su_youtube url="https://www.youtube.com/watch?v=q--n1cJikmE"] Overview The video tutorial demonstrates the process for adding the new page that we added in the previous videos into your website's navigation menu. Go to 'Appearance > Menus' Make sure the 'Primary...

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Reorder Pages in the WordPress Pages List

[su_youtube url="https://www.youtube.com/watch?v=NQgGu2WJlaA"] Overview This video tutorial demonstrates how to Reorder Pages in your WordPress dashboard. Under the Pages module on the left column, select 'My Page Order' Click and drag the page into position Click the...

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How to Add a New Page to Your Website

[su_youtube url="https://www.youtube.com/watch?v=EXxy2ptnZnE"]OverviewThis video tutorial demonstrates the simple process of adding a new page to your page list in WordPress;Click on Pages > Add NewGive your page a titleGive your page a headline and put in your...

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Inserting YouTube Video into Pages with WordPress

[su_youtube url="https://www.youtube.com/watch?v=3pidjwxpzMw"]OverviewThis video tutorial demonstrates how to insert a YouTube video into a page in WordPress.On YouTube, find the video you wish to insertCopy the URL from the address barIn your Dashboard, select...

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Changing Contact Form Success Messages

[su_youtube url="https://www.youtube.com/watch?v=q5ChtN3_aaA"]OverviewThis video tutorial demonstrates how to change the text of 'success' messages that appear above and below the contact form when a customer has successfully submitted an enquiry.In your admin...

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Changing the Admin Email Address for Contact Form Data

[su_youtube url="https://www.youtube.com/watch?v=uQPNf2weg7g"]OverviewIn this short video tutorial we demonstrate how to change admin email address for receiving data from your online contact form.The steps are as follows;In your Dashboard, go down to cForms on the...

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Adding a Select Box Contact Form Field

[su_youtube url="https://www.youtube.com/watch?v=v3Nhf28nUZo"]OverviewThis video tutorial demonstrates how to add a Select Box drop down menu field to your contact form.This allows you to offer your visitors a predetermined set of options in response to a particular...

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How to Add New Fields to Your Contact Form

[su_youtube url="https://www.youtube.com/watch?v=JM383Cv4UI0"]OverviewThis tutorial demonstrates the process for adding new fields to your contact forms.In the cForms plugin on the main menu of your dashboard;Select the form you wish to amendClick the 'Add' button to...

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How to Add Internal Links to Slideshow Slides

[su_youtube url="https://www.youtube.com/watch?v=2Y03jrcDgck"]OverviewIf, for example, you wanted to link a Slideshow image that features an aspect of the services you offer to the relevant 'Services' page, then this video walks you through the simple steps.Firstly,...

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Adding Captions to Slideshow Slides

[su_youtube url="https://www.youtube.com/watch?v=3J1LPLQISzA"]OverviewThis video tutorial demonstrates how to add captions to slideshow images.In the 'Nivo Slider' plugin, click 'Edit' on the name of the slider and select the small pencil symbol on the slide you want...

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How to Add Images to Your Slideshow

[su_youtube url="https://www.youtube.com/watch?v=Ui-calumn8g"]OverviewThis video demonstrates how to add images to your slideshow.Using the Nivo Slider plugin you will select an image saved on your computer, upload it to the list of images and reorganise the sort...

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Inserting Photo Galleries into Pages

[su_youtube url="https://www.youtube.com/watch?v=Z6wkW5YSGok"]OverviewThis tutorials demonstrates how to insert photo galleries into page content.Assuming a gallery has already been created, as per previous tutorials, we show you how to then place it into any page or...

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General Gallery Image Management Options

[su_youtube url="https://www.youtube.com/watch?v=_7UwhBbVpCE"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewThe video demonstrates some of the basic options for Image Management within your photo galleries including;bulk editingsingle image editshow...

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Changing the Sort Order of Images in Galleries

[su_youtube url="https://www.youtube.com/watch?v=r3PooRC96U4"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewThis video demonstrates how to change the sort order of images in your photo galleries.The NextGen Gallery plugin has an easy drag and drop...

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Adding Images to Your Photo Gallery

[su_youtube url="https://www.youtube.com/watch?v=C-2FOqMIsWY"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewThis video shows you the basics of adding images and captions to an existing image gallery.

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Adding Buttons to Pages

[su_youtube url="https://www.youtube.com/watch?v=WpAIgklPD4c"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewThis video tutorial covers the topic of adding buttons to your website pages via the Shortcodes function.We demonstrate how to add a button...

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Restoring Previous Versions of a Page

[su_youtube url="https://www.youtube.com/watch?v=EaW25RADHXs"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewThe video above demonstrates how to reverse errors made during updating page content by reverting to a previous version.At the bottom of the...

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Pasting Content from MS Word

[su_youtube url="https://www.youtube.com/watch?v=m1xEsrVBL6s"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]OverviewIn this video we demonstrate the best method of pasting Content from MS Word, or any other word processing software, into your WordPress page...

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Inserting PDF Document

The video below demonstrates how to insert a link to a PDF document in the content of your website pages;[su_youtube url="https://www.youtube.com/watch?v=AsHIdojvQE4"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]

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Paragraphs & Headers Formatting

The following video demonstrates how to structure paragraphs and headers in your page & post content for readability and Search Engine Optimisation purposes.[su_youtube...

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Inserting Links – Internal, External & Email

The following video talks you through the simple steps for inserting links to your WordPress pages and posts, including;Linking to external websitesInternal linking between pages within your websiteEmail links that open a users email client automatically[su_youtube...

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Inserting Images into Pages

The following video demonstrates the different methods for inserting images into the content of you WordPress pages and posts;[su_youtube url="https://www.youtube.com/watch?v=4OisjOIFD5o"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]

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How to Log in to Your WordPress Admin

Logging in to your new WordPress Content Management System admin dashboard is a very simple process, simply follow the steps below;STEP 1: Open Your Web BrowserOn your computer open your Web Browser software, such as Internet Explorer, Google Chrome, Safari, Opera or...

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Editing Page Text with WordPress

Here's a short video showing you the basics of editing page text with WordPress;[su_youtube url="https://www.youtube.com/watch?v=zPUcAQkknwc"]https://www.youtube.com/watch?v=_7UwhBbVpCE[/su_youtube]

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