SEO Keyword Tips

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SEO Tips on Keywords Part 2

by | Sep 9, 2014

We want to make sure that all of our clients wring every ounce of juice out of their SEO.  To this end, here is Part 2 of our SEO tips on keywords.

In the last article we addressed 3 of the key areas on your website where keywords help rankings – the Title Tag, Meta Description and on-page headings. Today we will look at your content, links, images and your URL.

  1. Content: Yes, content is still king, so including your keywords in your content makes sense. Make sure that your keywords are organically included in your content and not overused as Google takes offense to keyword stuffing. It is also not very user-friendly to have content fixated on keywords as this doesn’t provide the user with interesting and engaging content.
  2. Internal and outbound links: We have already discussed the importance of internal and outbound links, so we won’t repeat that here. However, using your keywords as anchor text, particularly long tailed keywords is good for SEO.
  3. Images: Images themselves help to keep users engaged, so they tend spend longer on your site, which helps to increase conversions. Images can also be picked up by Google images, when users search for a matching image. It is important however, to make sure that the file name of the image includes a keyword and is not named ‘image123.jpg’, as this tells Google absolutely nothing about the image. Also make sure to place your keywords in the image title, the ALT text and the image description.
  4. URL: This comes back to the permalinks we talked about a few weeks ago and making sure they are optimised for your page and post titles. This helps both Google and the user understand what your content is all about. Using your URL as anchor text is also a common occurrence, so if your page titles have keywords included in them and your permalinks have been optimised to use these titles, then your URL will have your keywords embedded within them.

It is important to remember to use exact match keywords judiciously, whilst you can be as generous as you want with long tailed keywords. By doing this you make sure that you don’t overfill your website with keywords. You might also find that you start ranking for phrases that you have not optimised your site for which - will be a welcome surprise. If this happens, just write a few blogs including these long tailed keywords to strengthen your rankings.


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