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Search Engine Optimisation (SEO)

Understanding the fundamentals of Search Engine Optimisation (SEO).

This category covers a whole range of issues related to getting your website ranking highly in Google’s search results, including;

What is SEO and how it can benefit you
Discover a wealth of quick and easy SEO tips you can implement to boost rankings
The importance of thorough keyword research as the foundation of good SEO
Some common SEO mistakes and myths
How to undertake competitor research to gain an edge over the competition
Plus much more

How Web Hosting Affects Your Business

by The Web Shop | Aug 20, 2019

When it comes to running an online business, a lot of people hardly give web hosting the attention it deserves, only treating it as an afterthought. If this sounds like you...

The Complete Guide to Google’s 200+ Ranking Factors

by The Web Shop | Dec 18, 2018

Businesses pay a lot of attention to Google rankings and put aside a substantial amount of resources devoted to making sure they are ranked higher on search results...

Schema Markup: The Game Changer in 2018 SEO Ranking Factor

by The Web Shop | Nov 21, 2018

For a long time, Google is using structured data for more accurate search results. However, in the past few years, Schema data came up, which was primarily used for presentation purposes...

The Latest Google Algorithm Update

by The Web Shop | Nov 12, 2018

Any changes in the Google algorithm is an important issue for content creators and website managers who use Search Engine Optimisation (SEO) for their content creation...

5 WordPress SEO Tips

by The Web Shop | Jul 24, 2018

WordPress is one of the most popular content management systems on the internet today. It powers in excess of 19 million websites and accounts for a large percentage of the biggest websites on the net...

The Place of User Experience in SEO

by The Web Shop | Jun 13, 2018

Every website owner knows how important SEO is in how well their website ranks for organic search. It goes beyond just getting a domain name, installing virtual machines and putting up unique content...

Is Your Content Crippling Your SEO Efforts?

by The Web Shop | Oct 21, 2016

Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily...

The Power Of Local SEO

by The Web Shop | Aug 3, 2016

Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?

Should I Do SEO Myself?

by The Web Shop | Jun 30, 2016

There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients...

How to Detox Your Backlink Profile Using the Google Disavow Tool

by The Web Shop | Feb 16, 2016

Has your website suffered a sudden drop in Google rankings? Perhaps you have been slapped by a Google algorithm update, or received a Manual Webspam Action notification in your Google Webmaster Tools account?..

The Importance of Customer Reviews for SEO

by The Web Shop | Nov 25, 2015

For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers...

6 Essential SEO Tips to Improve Your Website Traffic

by The Web Shop | Nov 7, 2015

Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results...

The Skinny on Link Building

by The Web Shop | Sep 19, 2014

Search Engine Optimisation experts know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them...

The SEO Benefits of Content Siloing

by The Web Shop | Sep 16, 2014

Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes...

SEO Tips on Keywords Part 2

by The Web Shop | Sep 9, 2014

We want to make sure that all of our clients wring every ounce of juice out of their SEO. To this end, here is Part 2 of our SEO tips on keywords...

SEO Tips on Keywords Part 1

by The Web Shop | Sep 5, 2014

As web designers, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps)...

The Essentials of Internal Links

by The Web Shop | Sep 2, 2014

One of the essential skills for web designers is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn...

The Basics of Outbound Links

by The Web Shop | Aug 29, 2014

As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO...

A Quick Look at Permalinks

by The Web Shop | Aug 26, 2014

Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website...

10 SEO Tips You Can Implement Today

by The Web Shop | Aug 12, 2014

At our web design studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date...

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