Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Understanding the fundamentals of Search Engine Optimisation (SEO).

This category covers a whole range of issues related to getting your website ranking highly in Google’s search results, including;

 

  • What is SEO and how it can benefit you
  • Discover a wealth of quick and easy SEO tips you can implement to boost rankings
  • The importance of thorough keyword research as the foundation of good SEO
  • Some common SEO mistakes and myths
  • How to undertake competitor research to gain an edge over the competition
  • Plus much more
Is Your Content Crippling Your SEO Efforts?

Is Your Content Crippling Your SEO Efforts?

Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily. Throw in some backlinks with the same types of anchor...

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The Power Of Local SEO

The Power Of Local SEO

Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines? You may have heard this all before, and you might have an argument when you say...

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Should I Do SEO Myself?

Should I Do SEO Myself?

There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients. However, the million dollar question remains – HOW do you get that ranking? It’s easy, they say. It’s...

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The Importance of Customer Reviews for SEO

The Importance of Customer Reviews for SEO

For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers. They can help you go from a mere three to a ten in a matter of a few...

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6 Essential SEO Tips to Improve Your Website Traffic

6 Essential SEO Tips to Improve Your Website Traffic

Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results. This is what is known as Search Engine Optimisation (SEO). You really don’t...

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The Skinny on Link Building

The Skinny on Link Building

Web designers in Perth know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them. A few years ago, you could just pay for links to your website and because...

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The SEO Benefits of Content Siloing

The SEO Benefits of Content Siloing

Web designers in Perth are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes....

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SEO Tips on Keywords Part 2

SEO Tips on Keywords Part 2

We want to make sure that all of our clients wring every ounce of juice out of their SEO.  To this end, here is Part 2 of our SEO tips on keywords. In the last article we addressed 3 of the key areas on your website where keywords help rankings – the Title Tag, Meta...

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SEO Tips on Keywords Part 1

SEO Tips on Keywords Part 1

As web designers in Perth, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps). If you have been reading our blog, you will know that there are many different components to increasing your rankings...

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The Essentials of Internal Links

The Essentials of Internal Links

One of the essential skills for web designers in Perth, in fact for all web designers, is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn. There are however, some simple, yet important...

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The Basics of Outbound Links

The Basics of Outbound Links

As web designers in Perth, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO. You have most probably heard about SEO and how important it is to ranking,...

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A Quick Look at Permalinks

A Quick Look at Permalinks

Web design Perth is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website. Finding a...

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10 SEO Tips You Can Implement Today

10 SEO Tips You Can Implement Today

At our web design Perth studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be...

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7 Steps to a Stress Free Blog

7 Steps to a Stress Free Blog

At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business. It can drive traffic to your website, increase conversions and help establish your business as an authority in your...

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5 Tips to Increase Website Conversions

5 Tips to Increase Website Conversions

At our web design Perth studio, we are frequently asked about website conversions and what a client can do to increase their conversions. Conversion rate optimisation (CRO) as it is known, is a vital element of website design – it the bread and butter of your bottom...

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How to Boost Your Online Presence

How to Boost Your Online Presence

At our WordPress website design Perth studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take. So straight to you from our Perth...

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Changing Page Title & Description Meta Tags for SEO

Changing Page Title & Description Meta Tags for SEO

Overview This video demonstrates how to change the 'Page Title' and 'Description' meta tags on your website for Search Engine Optimisation purposes; Select your page and click 'Edit' Scroll down to the Headspace plugin fields below the editing window Ammend the 'Page...

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Optimising Images for SEO keywords

Optimising Images for SEO keywords

How to Add SEO Keywords to Your Images Overview The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions...

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The Fundamentals of Search Engine Optimisation (SEO)

The Fundamentals of Search Engine Optimisation (SEO)

Understanding Search Engine Optimisation When we speak to new clients in the early stages of a project, they frequently ask something along the lines of "will my new website get me on the top of Google?" This question belies a very limited understanding of the issues...

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