Search Engine Optimisation (SEO)

Businesses pay a lot of attention to Google rankings and put aside a substantial amount of resources devoted to making sure they are ranked higher on search results…

For a long time, Google is using structured data for more accurate search results. However, in the past few years, Schema data came up, which was primarily used for presentation purposes…

WordPress is one of the most popular content management systems on the internet today. It powers in excess of 19 million websites and accounts for a large percentage of the biggest websites on the net…

Every website owner knows how important SEO is in how well their website ranks for organic search. It goes beyond just getting a domain name, installing virtual machines and putting up unique content…

Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily…

Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?

There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients…

Has your website suffered a sudden drop in Google rankings? Perhaps you have been slapped by a Google algorithm update, or received a Manual Webspam Action notification in your Google Webmaster Tools account?..

For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers…

Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results…

Search Engine Optimisation experts know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them…

Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes…

We want to make sure that all of our clients wring every ounce of juice out of their SEO. To this end, here is Part 2 of our SEO tips on keywords…

As web designers, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps)…

One of the essential skills for web designers is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn…

As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO…

Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website…

At our web design studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date…

At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business…

At our web design studio, we are frequently asked about website conversions and what a client can do to increase their conversions…

At our website design studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take…

This video demonstrates how to change the ‘Page Title’ and ‘Description’ meta tags on your website for Search Engine Optimisation purposes…

The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions fields…

Understanding the fundamentals of Search Engine Optimisation, including keyword research, on-page & off-page SEO & link building, plus more…