SEO
Search Engine Optimisation (SEO)
Understanding the fundamentals of Search Engine Optimisation (SEO).
This category covers a whole range of issues related to getting your website ranking highly in Google’s search results, including;
- What is SEO and how it can benefit you
- Discover a wealth of quick and easy SEO tips you can implement to boost rankings
- The importance of thorough keyword research as the foundation of good SEO
- Some common SEO mistakes and myths
- How to undertake competitor research to gain an edge over the competition
- Plus much more

Basic Search Engine Questions
Everybody is familiar with the concept of a search engine, with many even making the Google page their own home page…

How to Make an Amazing SEO Keyword List
Once you are ready to start a new SEO plan, you need to remember that the keyword list is fluid. There are a lot of people who are not sure how to choose keywords or manipulate them…

How Web Hosting Affects Your Business
When it comes to running an online business, a lot of people hardly give web hosting the attention it deserves, only treating it as an afterthought. If this sounds like you…

The Complete Guide to Google’s 200+ Ranking Factors
Businesses pay a lot of attention to Google rankings and put aside a substantial amount of resources devoted to making sure they are ranked higher on search results…

Schema Markup: The Game Changer in 2018 SEO Ranking Factor
For a long time, Google is using structured data for more accurate search results. However, in the past few years, Schema data came up, which was primarily used for presentation purposes…

The Latest Google Algorithm Update
Any changes in the Google algorithm is an important issue for content creators and website managers who use Search Engine Optimisation (SEO) for their content creation…

5 WordPress SEO Tips
WordPress is one of the most popular content management systems on the internet today. It powers in excess of 19 million websites and accounts for a large percentage of the biggest websites on the net…

The Place of User Experience in SEO
Every website owner knows how important SEO is in how well their website ranks for organic search. It goes beyond just getting a domain name, installing virtual machines and putting up unique content…

Is Your Content Crippling Your SEO Efforts?
Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily…

The Power Of Local SEO
Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?

Should I Do SEO Myself?
There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients…

How to Detox Your Backlink Profile Using the Google Disavow Tool
Has your website suffered a sudden drop in Google rankings? Perhaps you have been slapped by a Google algorithm update, or received a Manual Webspam Action notification in your Google Webmaster Tools account?..

The Importance of Customer Reviews for SEO
For any business and organisation, reviews matter a lot. Especially the good ones. Reviews can be best described as an organisation getting a pat on the back, or a cold shoulder from the customers…

6 Essential SEO Tips to Improve Your Website Traffic
Emerging web businesses and new website owners wish to get their website ranked on the top of Google. To achieve this, they find ways to increase their visibility in the search engine results…

The Skinny on Link Building
Search Engine Optimisation experts know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them…

The SEO Benefits of Content Siloing
Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes…

SEO Tips on Keywords Part 2
We want to make sure that all of our clients wring every ounce of juice out of their SEO. To this end, here is Part 2 of our SEO tips on keywords…

SEO Tips on Keywords Part 1
As web designers, we have some awesome clients, and the one thing they all want is to rank highly in the search engine results pages (serps)…

The Essentials of Internal Links
One of the essential skills for web designers is understanding on-page optimisation. Good SEO is a technique that must be honed and can certainly take some serious time to learn…

The Basics of Outbound Links
As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO…

A Quick Look at Permalinks
Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website…

10 SEO Tips You Can Implement Today
At our web design studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date…

7 Steps to a Stress Free Blog
At The Web Shop, we know that writing a business blog is one of the easiest and most cost effective strategies you can use to promote your business…

5 Tips to Increase Website Conversions
At our web design studio, we are frequently asked about website conversions and what a client can do to increase their conversions…

How to Boost Your Online Presence
At our website design studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take…

Changing Page Title & Description Meta Tags for SEO
This video demonstrates how to change the ‘Page Title’ and ‘Description’ meta tags on your website for Search Engine Optimisation purposes…

Optimising Images for SEO Keywords
The video tutorial above shows you how to add your SEO keywords to your images in WordPress, using the Title, Alternative Text and Captions fields…

The Fundamentals of Search Engine Optimisation (SEO)
Understanding the fundamentals of Search Engine Optimisation, including keyword research, on-page & off-page SEO & link building, plus more…
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