Local SEO

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The Power Of Local SEO

by | Aug 3, 2016

Is your business getting listed locally?

When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?

You may have heard this all before, and you might have an argument when you say that “There just aren’t enough searches for my keyword or phrase.”

Do you know why we say you “might?”

You might, if you were only focusing on one keyword.

Allow us to explain.

Let’s say that you own a computer repair shop in Perth, and for the sake of this example let’s just say that the phrase “Computer Repair Shop Perth” only gets five searches a month.

Yippee! We can hear you saying it now.

In all seriousness though, we understand that the low search volume might not get you excited, but what if just one of those five turned into a new customer?

Okay, we hear you. We know that low searches don’t always yield a lot of new paying customers and clients, but what do you suppose would happen if your site collectively ranked for a BUNCH of low searched phrases?

Do you think it would be worth your while then?

You see one of the biggest misconceptions with local SEO and local search is that there just isn’t enough search volume to justify getting ranked locally.

On one hand that argument can be made.

However, let’s say there were the following sample phrases with the following search volumes:

Computer Repair Shop Perth - 5
Computer Repair Shop in Perth - 7
Computer Repair Shops Perth - 8
Perth Computer Repair Shop - 30
Fix My Computer In Perth - 50
Perth Computer Specialists - 100
Perth Computer Virus Removal Service - 300

Can you see how collectively this can be a very powerful concept?


Local Search Engine Optmisation

In the above example you are looking at 500 searches over several keywords.

The other things to take note of is the fact that the other keywords are EXTREMELY related to the main keyword of Computer Repair.

All too often, we get boxed into the thinking that we can only rank, or should only rank, for the keyword or phrase that specifically speaks to our business.

However, upon further review you can see that there are some very lucrative and related keywords that are attached to them.

In our example above, virus removal is NOT the main keyword, BUT is one that you can be sure that customers with computer problems are facing.

The beauty of this is that you can see this happen across all other kinds industries.

For example, if you ran an appliance repair business you could also target phrases like:

  • Installation
  • Maintenance
  • Check Up


Local Keyword SEO

Do you see the power of local SEO when you combine it with related keywords and phrases?

What may seem like only a few searches can actually turn out to be hundreds or even thousands of searches, IF you look at them through a different set of lenses.

That’s what we hope we can do for you.

If you need some help uncovering these types of related keyword phrases or just need some help harnessing the power of local SEO, then please give us a call in the Perth area.

Contact us today on (08) 6311 7534 to see how we can get your business the local listings they deserve.


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