At our WordPress website design Perth studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take.
So straight to you from our Perth website design studio - we have decided to take a look at two very effective techniques that you can start now, to boost your online presence and make your ROI look a lot healthier.
Search Engine Optimisation (SEO)
If your website is not optimised for search engines, then you are stuck in an internet desert. Consumers need to find your business and if you are not ranking in the search engines, you have little hope of being found.
Search engines constantly trawl the internet indexing web pages. As they do this, they are looking for certain pieces of information, which helps them decide if your content is relevant to human searchers. As we all know, Google’s algorithms are regularly updated and no-one knows exactly how they rank a web page.
One thing we do know is that the spiders that crawl the internet are searching for keywords and phrases that are organically placed throughout your content. So keyword research is vital to your online presence. However, Google is very sensitive to keyword stuffing so over-using keywords, with the aim of increasing your ranking in the search engine results pages (serps) will most probably result in a penalty – not a good idea.
So SEO is a skill that needs to be performed with care and with a clear purpose in mind – that of organically increasing your serps rankings, using engaging content, correct use of Meta Tags, social media marketing and monitoring website statistics.
Most business owners ignore this great tool to increasing your online presence. Blogging inspires trust in your customers, increases your credibility with them and organically improves traffic. All of which Google loves.
Blogging also creates new content on a regular basis (it is recommended that you post at least weekly). Google really likes websites that constantly add new content and so adding an engaging and informative blog to your website helps increase rankings. Blogs are also a great way to include your keywords and phrases and using other SEO techniques that boost your traffic.
Don’t forget that blogging creates an ongoing relationship with your customers and encourages them to keep returning to your website. This not only increases traffic, but also increases enquiries, leads and sales. If you are unsure of blogging, or don’t have the time, consider hiring a freelance writer to manage your blog – it will pay for itself in no time.
At the Web Shop we have lots more ideas to help you boost your online presence. For more information on website design Perth, call us on 08 6311 7534, email us at firstname.lastname@example.org or complete our enquiry form.