Google Algorithm Update

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The Latest Google Algorithm Update

by | Nov 12, 2018

Any changes in the Google algorithm is an important issue for content creators and website managers who use Search Engine Optimisation (SEO) for their content creation. Over the years, Google has rolled out various updates that affect site rankings. These algorithms are focused on different areas of websites.

Recently, Google officially confirmed the launch of their latest update. In their public relations statement they said:

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered…

This latest update is the ‘Medic’ Core Update and it is geared mainly towards analysing the health and wellness vertical of a website, although other verticals are not left out. It was released in August and many SEO analysts are still working out how their website content has been affected by the change.


Google says:

“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded…”

This should give web content writers an idea of how to analyse their writing so far and from the new rankings, they can tweak and tailor their writing tone and style to work well with the new algorithms. But, should you be concerned with this new algorithm if you have realised that your content is now ranking poorly? What can you do?


Google says:

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

While site owners might be wondering what a core update means, their best bet would be to work with those who are in the know and can help their site rankings improve. Working with a content writer can help improve SEO ranking and online awareness of your business.


What To Do?


1. Calm Down

These changes happen all the time and the metrics cannot always be predicted. In addition, the rollout happens over a certain period of time so it’s best to wait for a while and analyse the situation properly before making any radical changes.

The waiting period will give you time to monitor your site’s performance and evaluate how well you have been doing. Google’s changes are meant to push webmasters to perform better and improve their site experience for visitors, so see this change as a benefit.

If you have been doing the right thing: creating helpful, user-focused content, and getting links from credible sites, then you have nothing to worry about. But, if you haven’t, you might need some professional assistance with cleaning up your site. Sometimes, just changing the title or tagline of a post can radically improve its performance.


2. Conduct a Website Evaluation

While you wait, there are three general areas you can look into for better site performance.

The first thing to check is if you have duplicate content on your site. While this is not a penalty, your ranking can be negatively affected if the bulk of your site contains duplicated content. During a search, Google can detect the source or original content and will rank it higher in the search results. A good digital copywriter will know how to alter the content and give their copy the best ranking possible.

There are penalties for websites with flimsy content and for sites that are considered template or automated sites. Thin content sites are websites that have very few pages that contain unique content. These sites disturb Google rankings so they are excluded in searches.

Copying content, not having adequate unique content, poor SEO application and using bought links can be the death of your online presence. Beyond that, you might be using the wrong language for your niche or utilising a style that does not appeal to your visitors. Something as inconsequential as grammar or tone can put a visitor off and can cause you to lose some leverage. The appearance of those words at the top of your search result can lead to fewer clicks and lower your relevance scores.

All these can be fixed if discovered and dealt with.


3. Get a Copywriter

Getting content writers who have a good command of grammar and understand the language of your niche is key. They need to know the style and tone of the site so that site visitors do not get distracted and the site won’t be ignored during a search that covers the specific niche. Here’s a useful guide on finding a web content writer.

Copywriters are best suited to study and understand the new algorithm, so they can tailor their content marketing to reflect the writing tone and style needed to work within the metrics.

Some sites will need to engage the services of a technical copywriter for their tech-related products and services. These copywriters will explain the product or service’s benefits and uses in a manner persuasive enough to get sales conversions while boosting page rankings, because they will know the right language used in the niche.  

Here are some tips you should know for partnering with a content provider for your website.

Know exactly what you want. Do some research on SEO and content creation.


  • Ensure that they are a good fit. Not every content provider will work for you so take your time and find someone who works well with you
  • Give them the resources they need
  • Know your target audience
  • Be clear on the details: word count, exact project the copywriter is to work on (blog, landing page, white paper), deadline
  • Find out your content provider’s work history
  • Give feedback regularly
  • Be clear on ownership and fees. Avoid copyright issues
  • Be direct
  • Having a web content creator frees the business up to deal with production and service delivery. This also leads to higher conversion from better SEO rankings that attract your clients to you


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