Responsive Website Design

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Go Responsive or Go Home!

by | Jun 10, 2015

Both online users and search engines are now into mobile. In 2014, Google predicted that mobile searches (at 85.9 billion) would topple over desktop searches (84 billion) in 2015. True enough, Google announced just recently that more people are using their mobile devices than actual computers to search for things. Though vague in confirming actual figures, the message is clear: mobile use is growing and is not going to stop any time soon.


Mobilegeddon: The Response to Growing Mobile Search

Last April 21, Google rolled out mobile-friendliness as a ranking factor. The update affected search rankings on mobile devices. Google rewarded the top spots in the SERPs to mobile-friendly websites - those that have these elements:

  • Properly-spaced design features to help users easily tap correct buttons
  • Content that fits within the screen of any mobile device or tablet
  • Readily-readable text that does not require zooming
  • Mobile-compatible software

Google isn’t the only one responding to growing mobile searches. Last May 14, Bing also announced its own version of Mobilegeddon. The search engine judges mobile-friendliness quite the same way as Google. They also focus on navigation, readability, scrolling, and compatibility.

One important, difference, however, is that Bing’s update will strike a balance between mobile-friendliness and relevance. This means websites that aren’t mobile-friendly can still rank high, as long as they are relevant. But of course, optimised mobile-friendly websites will have better chances of landing on the top spot.


Responsive Web Design: The Response to Mobilegeddon

Responsive website design is the best response to Mobilegeddon. The reason behind mobile-friendliness updates is search engines want to improve user experience. This is exactly what responsive website design Perth is for.

Its goal is to make your site usable across different devices. It takes out the hassle of endless scrolling, manual resizing or zooming in and out. The fluidity allows content to move freely, adjusting according to resolution and device. This means users can read text and can tap the correct buttons without hassle, whether they are using a tablet or smartphone.


Mobilegeddon is here. The mantra now in digital marketing is go responsive or go home, and we can help…


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