Financial Services Web Design Tips
Top 5 Modern Web Design Tips For Financial Service Websites
So you want to design your financial services website but you do not know where to start? It is very important to think from the perspective of a buyer when designing a website and to include all elements they would like to see on it.
A website can include several elements, but you do not need them all on a financial site. Similarly, there are certain design elements that are a must when you are designing a financial site.
Compare a financial services website to a website dedicated to kids. They both will have a different audience. Even if the audience is partially same, they will visit both sites for different purposes.
Hence, it is important that you are careful and come up with a design that is truly impressive. To help you in this regard, given below are five web design tips for financial service websites.
1. Keep the layout simple
Stay away from clutter and keep your site neat and clean, as seen in the above example.
You can see how the ‘BetterMent.com’ homepage has little to no text and it comes directly to the point.
You land on the page and all you have to do is enter your details and the website will provide you with a custom solution based on your information.
Such a design can work well if you have limited services. However, if you offer a variety of financial services, you’ll have to give visitors a little more than that, such as Capitec.
Capitec is very simple with no clutter. They have minimised the colours to three. Also note, the colours match their logo. Do not use too many varying colours, this can be distracting for your users and will likely turn them off your brand.
The designer has kept the background plain and added the company brand colours to attract attention to their product offering.
This is an important trick. A financial services site should appear professional, hence only use your brand colours and integrate them to attract attention to your product offering.
TIP: Stay away from sharp colours and stick to shades of white and other light colours.
2. Design a mobile-friendly site
More people use mobile devices to access the web than ever. If you do not have a mobile friendly site, you will likely lose potential clients who will leave your website and go to your competitors.
In addition to this, Google also considers this factor when ranking sites, so make sure to design a site that works well on mobile devices.
3. Use strong call to actions, like “Get funding the easy way“
A call to action is simply a way to tell your visitors what you want them to do. For example, unsecuredbusinessloans.com.au entices uses to get started by highlighting their unique selling proposition in their call to action, easy business loan application process. They want to make it easy for users so they tell the visitors to click on a button and start getting funding.
You can also apply similar tricks on your site to convert visitors into buyers. However, think well before you place a CTA.
It should be placed strategically, ideally on the top of the page or at the bottom. The right placement, size and colour can impact ROI in a very positive manner.
4. Use a menu to direct users to important pages
This is the era of one-page sites, yet menus are still in demand. They can help users find what they need.
Look at the above example. There is a menu on top that can help visitors jump to different pages without any issue.
Go for interactive menus and make sure to add links to all important pages.
5. Use explainer videos to educate your customer
Financial services can be very complicated. Users will have a number of questions ranging from the kinds of services you offer to the rate you charge.
All this can be explained better with the help of videos since we tend to retain more of what we see than what we read. Plus, videos can also help improve conversion rate, and bring you more buyers.
In addition to this, placing videos can also reduce bounce rate, which has a direct impact on your websites performance in search engines. However, make sure to have a high quality video with great sound and visuals. Plus, it should be short, about 1 to 2 minutes.
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