Is Your Content Crippling Your SEO Efforts?
Long gone are the days of thin content. There used to be a time when you were able to slap up filler content, with specific keywords and phrases alongside a certain density, and you’d be able to rank pretty easily. Throw in some backlinks with the same types of anchor text, and the world of SEO was not as complicated as it appeared to be.
We hate to be the bearer of bad news, but it’s no longer that easy.
The search engines aren’t as easily gamed any longer, and not only do you need to have the right keywords and phrases, but the search engine algorithms are looking for much more.
What does this mean for your website?
It means that you could be wasting your time if you are employing the same tactics that haven’t worked for a while.
There’s something that you need to keep in mind. The search engines aren’t merely the robots that they once were.
They are now looking at things such as social signals and other off-page and on-page factors. They are now viewing your website like a human being would.
If you have fake filler content, or really just thin content, not only could that lose you visitors once they get there, BUT it could be crippling your SEO efforts.
Why should you highly consider getting higher quality content?
Glad you asked.
The Search Engines Will Reward You For It
When you have better content, you can expect visitors to stay longer, be more engaged and to link back to your site.
Take a long hard look at that last sentence.
- Longer on-page visitors
- Higher engagement
- More quality backlinks
What do you think that will do for you?
Higher rankings are the obvious one, but here’s the by-product: More buying customers and clients.
Could you use more of those?
Yeah, you could.
You’ll Do It Right The First Time
Have you ever taken a shortcut and regretted it?
You know, when something falls apart and breaks and you say to yourself “I should have taken the time and done things right the first time!”
Well, the same can be said of your content.
If you produce higher quality content the first time around, then you won’t have to spend time later having to fix it.
Even if you are at the point where you want to have it redone, doing so now will save you more time and work in the future.
You Automatically Position Yourself As The Expert
You have competition.
There’s no doubt about it.
All things remaining equal, what will set you head and shoulders above the rest?
Plain and simple.
If you provide, higher quality, authority style content, by default you become the expert.
Imagine that you are in a room full of individuals in the same field.
Now, imagine that they are all saying the same things, except for one person.
This one person seems to know A LOT more, has better information and knows all there is to know about that given field and basically answers any and every question related to that field.
Can you see what’s happening and how easy it is to become the expert?
Higher quality content is not an option, it’s a must when it comes to your online web properties.
If you want to get started with better content or just want re-do your current content, then contact us today to see how we can help.
If you are in the Perth area, give us a call on (08) 6311 7534.
We look forward to hearing from you.