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A Quick Look at Permalinks

by | Aug 26, 2014

Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website.

Finding a website designer in Perth and launching your site is only one of the important components you need. Another essential element is search engine optimisation (SEO), which is actually composed of on-page and off-page SEO.

Permalinks are on-page SEO and are easy to set up correctly right from the start. Problems occur however, when you realise that your permalinks were not optimised and you want to change them down the track. To be honest at this point, you are going to need help with this one.


What Are Permalinks?

A permalink is the URL for each page on your website and is the address displayed in the browser. If the WordPress default was not changed when your site was set up, then you will see something like – www.thewebshop.net.au/?p=23.

Google doesn’t like this as it is uninformative to the reader and so we optimise the permalinks to reflect the content of a page, for example www.thewebshop.net.au/why-choose-us/. You can see how this URL is much better than having ‘?p=23’ at the end.

The problem is that once the permalinks are set, if you go ahead and change them (Settings> Permalinks) then all your webpages and their URLs will no longer be connected. You cannot just change the address of a web page (the URL) and not tell the postal company (WordPress).

If you do this, you will end up with a 404 error – every business owner’s worst nightmare. Don’t worry, if you try this and you get the 404 error, all you need to do is to just change them back and all your pages will be connected again.

To permanently change the permalinks however, once they have already been set up, we have to go into the code of your website. So my suggestion to you is to check your website’s URLs in your browser and make sure that they are optimised.

If they end with the title of the page or post then you are fine, but if they end with something similar to ‘?p=123’, then you need to chat to your friendly web designer in Perth and have your permalinks optimised.

In the next post, we will take a look at both internal and outbound links for your webpages.

If you want help with Website Design, call us on (08) 6311 7534.


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