WordPress Benefits

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8 Benefits of Choosing WordPress for Your Website CMS

by | Dec 27, 2013

Introduction

Since being launched in 2003 as a blog management platform, WordPress has developed into the world’s most popular content management system for every type of website imaginable.

Indeed, WordPress currently powers more than 17% of the entire web with around 60 million users worldwide. It also accounts for 43% of all websites that use CMS technology.

 

CMS Usage Statistics Showing WP at 43%

CMS Usage Statistics Showing WP at 43%

Source: http://trends.builtwith.com/cms

 

In the following paragraphs, we will discuss in detail the reasons why WordPress has become so incredibly popular and how you can benefit from using it as a CMS to manage and update the design, content and functionality of your site.

 

1. WordPress is Really Easy to Use

The fist and one of the most important advantages of WordPress is that it is really easy to use, for non-technical and technical people alike.

Editing page content is as simple as editing a Word document, or composing an email in Outlook.

The interface is a ‘WYSIWYG‘ editor - What You See Is What You Get. This ‘Visual‘ editor allows people who do not know coding to make changes to their web content as easily as any geeky coder! And for the more advanced user there is also an HTML editing mode.

This allows you to to modify every aspect of your page content, including;

  • Formatting text size, colour, font, weight and style
  • Formatting paragraphs, headers, bullets and numbering
  • Inserting and editing images
  • Inserting image galleries
  • Inserting feedback forms
  • Inserting external and internal links
  • Inserting YouTube videos plus much more…

 

Editing a Page in WordPress

Editing a Page in WordPress

 

2. Manage Your Website from Any Computer

WordPress is browser based, which means you can make changes to your website from any internet connected computer. All you need is your login URL, username and password. This gives you the ability to update your website from anywhere in the world without requiring access to your own hardware.

 

3. WordPress is Powerful, Scalable & Flexible

Although the core coding framework of WordPress is designed to be lightweight and fast, it provides the ability to enhance the functionality by easy modular extensions called Plugins. The WordPress development community has created thousands of Plugins, which are generally free or very low cost, to provide functionality such as Social Media integration, Events Calenders, Slideshows, Image Galleries, Feedback Forms, Shopping Carts – plus an almost infinite array of additional functionalities.

This means you will never be wasting your money on having a WordPress designed for you as it has the in-built capacity to expand in scope as your business grows. You won’t ever have to scrap your current website and start from scratch because of limitations in functionality… just extend the scope of your site by integrating a Plugin with a few easy clicks!

 

4. WordPress is Highly Customisable

Similar in modular concept to Plugins, Themes provide the layout and design for your website. In the same way that Plugins give you the ability to enhance the functionality of your site, Themes allow you to easily modify its look and feel.

Website designs usually have a limited shelf life of a few years before they become outdated and old-fashioned in appearance. With WordPress, this doesn’t mean you have to shell out for a new website every 2 or 3 years, all you need to do is upgrade to a modernised Theme.

 

5. WordPress Means Value for Money

Aside from being highly scalable and customisable, WordPress is also free and open source. This allows us to deliver your website at much lower cost than using some of the highly priced frameworks.

Also, as detailed above, the easy to use CMS, plus the modular system of Plugins and Themes makes WordPress very low cost to maintain and run on an ongoing basis.

 

6. WordPress is Constantly Updated

WordPress is constantly being updated to make it more powerful, more flexible, more feature rich, more stable and secure.

There are usually around 2 major updates per year, with numerous minor upgrades. These can be set to install on your website automatically without so much as a mouse click being required.

 

7. WordPress Sets You Free

Many website owners have made the mistake of having a website built for them by a particular company without the knowledge of what platform and coding language is being used. Often, its only when they want to move to a different provider that they realise that they are locked into a proprietary system that nobody else can use.

This would never happen with WordPress because of its open source nature, built on a common coding language call PHP that almost any web developer will be able to take on and modify.

 

8. Search Engines Love WordPress

The well known Google tech Matt Cutts has stated on many occasions that WordPress is a great choice for creating a Search Engine friendly website. Indeed even straight ‘out of the box’ WordPress is already highly SEO optimised.

Its lightweight code and ability to easily modify page, image and link meta tags make it an idea choice ongoing SEO efforts. This can be further enhanced by the wide range of SEO Plugins available such as the ‘All in One SEO Plugin’ or ‘Yoast SEO’ for example.

 

Conclusion

There many powerful reasons that WordPress is the world’s most popular Content Management System, only some of which have been covered in this article. Its ease of use, flexibility, value for money, SEO friendly nature, stability and security really are just the tip of the iceberg.

There is no other platform which can match it to deliver everything you need at a price you can afford, so please contact us to see how we can help implement this powerful, feature rich CMS on your website today!

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