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Help on Managing & Marketing Your Website

We have put together the following articles to help guide you through the various aspects of managing your WordPress website content and the many other challenges you face in terms of driving traffic to your site and converting your visitors into paying customers. We hope you find this information very useful!

5 WordPress SEO Tips

5 WordPress SEO Tips

WordPress is one of the most popular content management systems on the internet today. It powers in excess of 19 million websites and accounts for a large percentage of the biggest websites on the net…

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The Power Of Local SEO

The Power Of Local SEO

Is your business getting listed locally? When someone in your area is searching for the service or product that you provide, are you or your competitors showing up in the search engines?

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Should I Do SEO Myself?

Should I Do SEO Myself?

There’s no debating it. A number one ranking in the search engines for your given business, industry or keyword can bring about more inquiries, sales and new clients…

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Go Responsive or Go Home!

Go Responsive or Go Home!

Both online users and search engines are now into mobile. In 2014, Google predicted that mobile searches (at 85.9 billion) would topple over desktop searches (84 billion) in 2015. True enough, Google announced just recently that more people are using their mobile devices than actual computers to search for things…

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3 Signs Your Website Needs a Major Facelift

3 Signs Your Website Needs a Major Facelift

Redesigning a website opens new possibilities for gaining more traffic and improving credibility online. Revamping, however, is such a major move that most businesses put it off because they aren’t exactly sure if the timing is right…

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Why Your Website Should Be Responsive

Why Your Website Should Be Responsive

About 1.4 billion—or one in every five—people in the world owns a smartphone today. They use it to access different sites, which they need for researching or buying their needs. Developing a website is only the first step in reaching your target audience though, so you shouldn’t stop there…

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Trends in Web Design for 2015

Trends in Web Design for 2015

Over the years we have seen web design trends come and go but there are a few that stand the test of time. Here are 5 current trends in web design that we believe will continue to influence websites for the following 12 months at least…

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Social Media Management Tools

Social Media Management Tools

Unless you have been living under a rock for the last few years, you already know that social media is here to stay. The problem is that many business owners have no idea how to start and manage a social media network…

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Tools for Measuring the Results of Your Marketing Strategy

Tools for Measuring the Results of Your Marketing Strategy

So you have decided on a content marketing strategy, you know your goals, your target audience and the different types of content you want to create and promote. Once you have created your content and it has been on the internet for a few weeks, the next step is to determine whether your plan has worked…

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The Skinny on Link Building

The Skinny on Link Building

Search Engine Optimisation experts know that the best technique to help rank our client’s websites is to build links. There are however, good and bad links and the right way and the wrong way to build them…

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The SEO Benefits of Content Siloing

The SEO Benefits of Content Siloing

Web designers are aware that good SEO involves organising your website around keyword relevant content and themes. In other words – content siloing. Reminiscent of grain silos, content siloing is based on organisation of your content around keyword themes…

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The Basics of Outbound Links

The Basics of Outbound Links

As web designers, we create websites for a large variety of businesses, but the one singular element that is the same for all of them, is that they all need targeted on-page SEO…

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A Quick Look at Permalinks

A Quick Look at Permalinks

Web design is booming at the moment, as everyone seems to want their business website up and running ASAP. Which is great for us at The Web Shop, but the problem is that a successful marketing strategy doesn’t begin and end with an awesome website…

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10 SEO Tips You Can Implement Today

10 SEO Tips You Can Implement Today

At our web design studio, we know that organic rankings can mean the difference between the success and failure of your business. Both on page and off page SEO is essential to ensuring that your website can be easily found by searchers and so needs to be constantly monitored and kept up to date…

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How to Boost Your Online Presence

How to Boost Your Online Presence

At our website design studio, we frequently have clients coming to us and asking how they can increase their online presence. They need to increase sales and are not sure of the best and most effective steps to take…

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Common Web Design Mistakes to Avoid

Common Web Design Mistakes to Avoid

At our design studio, we find that some clients have great design ideas when it comes to their new website. Some, however still have outdated notions and need convincing that the whole idea of updating their website is to present a new image to their customers…

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5 Reasons Your Business Needs a Website

5 Reasons Your Business Needs a Website

If you are just starting out in a new venture or have an existing small business, you might be wondering whether it is worth investing in a website. Business owners whose products or services cannot be sold online, in particular, make the assumption that a website serves no real purpose…

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FAQs – Email Accounts

FAQs – Email Accounts

We set up an email account for you on your new Web Hosting account. This will take the form of something similar to info@yourdomain.com.au. We then supply you with all the relevant details so that you can either check your Webmail by logging in through any internet connected computer with a web browser…

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7 Steps to Highly Effective Web Design

7 Steps to Highly Effective Web Design

Many business owners charge into developing a website without any clear understanding of the goals and the best methods of achieving them. In the following paragraphs we discuss the issues that need to be considered and the techniques that need to be implemented to craft a killer website!..

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The Importance of White Space in Web Design

The Importance of White Space in Web Design

One of the elements of Web Design layouts that cause the most disagreement between designers and clients is the issue of white space. Good designers utilise white space in abundance, whereas website owners often feel these areas need to be filled with an additional design element or content…

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Responsive Web Design Explained

Responsive Web Design Explained

In recent years, as internet connected mobile devices were becoming more and more popular, many companies tried to cater to this market by building a separate mobile optimised website. This worked by first detecting the type of user device then sending them to a different URL, usually a separate subdomain in the case of mobile devices…

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‘WOW Factor’ Versus Usability in Web Design

‘WOW Factor’ Versus Usability in Web Design

As web design specialists, clients frequently ask us to create a site that is ‘cool’, ‘different’ or come up with something that ‘stands out from the crowd’. They mention that many other websites are boring, cookie cutter stuff without originality…

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How to Drive Targeted Traffic to Your Website

How to Drive Targeted Traffic to Your Website

It’s crucial to realise that completing the design and build of your website is only the first step to online success. ‘Build it and they will come’ died out with the dinosaurs, so you need to put a comprehensive online marketing plan into action to attract high quality visitors…

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Pasting Content from MS Word

Pasting Content from MS Word

In this video we demonstrate the best method of pasting Content from MS Word, or any other word processing software, into your WordPress page and post content. It’s best practice to first remove the formatting from the Word document to keep the content styling consistent across your website pages…

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